Threads Reluctance to Emulate Old Twitter: A Strategic Move or a Missed Opportunity?


In recent times, the digital landscape has witnessed a significant shift in the way users consume and share information. With the rise of new platforms like Threads, there’s a growing debate   about the role and relevance of traditional platforms like Twitter.

Key Highlights:

  • The Arab Spring highlighted Twitter’s pivotal role as a real-time information source and organizing tool.
  • Misinformation on platforms like X has led to a surge in Threads’ user base.
  • Despite the influx, Threads remains hesitant to fully embrace its potential as a news platform.
  • Meta, Threads’ parent company, has been actively deemphasizing news across its platforms.
  • The strategic direction of Threads seems to be in stark contrast to Twitter’s approach, focusing more on user experience than real-time news.

Threads vs. Old Twitter: A New Digital Revolution?

When the Arab Spring unfolded a decade ago, Twitter emerged as a beacon of real-time information, playing a crucial role in organizing and informing protestors. It was hailed as a tool for a new digital revolution. Fast forward to today, and we see a different scenario. Platforms like X are flooded with misinformation, leading to a trust deficit among users. This has created a potential opportunity for newer platforms like Threads, owned by Meta, to step in and fill the void.

However, instead of capitalizing on this opportunity, Threads seems to be taking a different route. Despite the influx of users looking for reliable news, Threads remains hesitant to position itself as a primary news platform.

Meta’s Strategy: A Deliberate Move Away from News

Meta, the parent company of Threads, Instagram, and Facebook, has been actively moving away from emphasizing news on its platforms. This is evident in their recent actions, such as blocking links to news sites in Canada in response to new legislation. Threads, in particular, seems to be following this strategy, with a clear intention to differentiate itself from Twitter’s news-centric approach.

Mark Zuckerberg, Meta’s CEO, has expressed concerns about the negative and toxic environment created by news debates, especially around politics. Instead, the company aims to provide a more pleasant online experience for its users, focusing on positive interactions.

The Bigger Picture: Social Media’s Evolving Landscape

The shift in Threads’ strategy comes at a time when the social media landscape is undergoing significant changes. Traditional platforms like Twitter, which thrived on news debates and outrage, are now facing challenges. On the other hand, platforms like TikTok, which offer content in a TV-like format, are gaining popularity.

There’s a clear demand for what old Twitter used to offer, but with the current state of misinformation and trust issues, users are looking for reliable alternatives. While platforms like Bluesky and Mastodon are stepping up, their user base remains small compared to giants like Threads.


Threads’ reluctance to embrace its potential as a news platform might seem like a missed opportunity to some. However, from Meta’s perspective, it’s a strategic move to differentiate itself from the competition and offer a unique user experience. Whether this strategy will pay off in the long run remains to be seen. What’s clear is that the digital landscape is evolving, and platforms will need to adapt to stay relevant.

About the author


Joshua Bartholomew

A casual guy with no definite plans for the day, he enjoys life to the fullest. A tech geek and coder, he also likes to hack apart hardware. He has a big passion for Linux, open source, gaming and blogging. He believes that the world is an awesome place and we're here to enjoy it! He's currently the youngest member of the team. You can contact him at