Idea Cellular to offer digital news magazines via MyIdea App

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The telecom operator Idea Cellular has tied up with Magzter to provide its customers an access to digital news and magazines through the MyIdea app. With this feature in the MyIdea app, the Idea customers will be able to access more than 100000 issues of over 4000 national and international magazines. It may be noted that this news and magazines in the MyIdea app will be available in over 60 languages which include English, Hindi, Marathi, Tamil, Telegu, Kannada, Malayalam, Bengali, Gujarati, Punjabi, and Urdu.

Sunil Tolani, Head of Idea Cellular Digital said, “We have witnessed a robust increase in our customer’s digital content consumption on all the Idea apps. In line with the expectations of our customers, we have now tied up with Magzter to bring the best of magazines and news in a convenient digital format within the MyIdea App.”

The features that magazine service would include are- offline reading, mark as favorites, bookmark pages and share with friends. In order to access the magazines, the Idea customers will have to go to the ‘Shop’ section in the MyIdea app. The customers will also be able to subscribe to their favorite magazines in the app. The Idea customers who do not have the MyIdea app can download it via Google Playstore and iOS.

The Idea customer will have the option to choose among the Gold Lite pack to have an unlimited access to any of the five Gold magazines of their choice by making a payment of Rs 49 per month. The customers will also have the option to choose the Gold Pack that will allow them to have unlimited access to over 4000 Gold magazines by making a payment of Rs 199 per month.

This new service by Idea Cellular will also let the customers get the latest national as well as international news in seven languages without any charges. This service is currently not available in the MyIdea Android version but will be made available on iOS soon. Besides this service, the Idea customers can also enjoy a host of other features in the MyIdea app like Idea Movies & TV, Idea Music and Idea Games.

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Having worked on Entertainment, Technology, and Business for four years, Meenakshi finds solace in technology, and more so in covering it. She loves to read novels, listen to music, and roam around places. You can reach Meenakshi at meenakshi@pc-tablet.com.

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