Fujifilm has announced the launch of its latest and greatest GFX50s medium format mirrorless camera in India. Accompnying the camera is a whole complement of lenses each designed to enhance the camera’s functionality in their own unique manner.
The camera costs a cool Rs. 5,11,999 which the company has clarified will fetch you just the body. Thereafter, you have the option to go for add-on lenses – 7 of it – which again has their prices ranging from Rs. 119,999 to all the way up to Rs. 353,999.
Sure that makes for a lot of money for a camera though the GFX50s justifies every penny of it with its stellar specs. That includes the ‘Fujifilm G’ format 51.4 MP sensor which the company said allows for the best possible quality of images ever on a Fujifilm camera. It also boasts of an X-Processor Pro image processing engine which promises crisp performance without compromising on image quality.
Then there also is the 3.69M-dot organic EL electronic viewfinder and 2.36M-dot touchscreen LCD back panel which will let you have the most realistic depiction of the object in focus. There also is the new large diameter G Mount while the camera body too is all about rigidity and strength while still being light and compact. Fujifilm said that has been achieved with the use of magnesium alloy which ensures the camera tips the scales at a modest 1230g, which is inclusive of the standard lens.
“We are excited to launch the much awaited GFX50s and G-mount lenses for our esteemed customers in India. Fujifilm’s X Series system has been appreciated by professional photographers and photo enthusiasts around the world, due to its excellent image quality and mobility across a wide range of genres including landscape, commercial and
fashion photography,” said Mr. Haruto Iwata, Managing Director, Fujifilm India said during the launch.
The company also said they have aggressive expansion plans in India as well, which includes increasing its footprint in the mirrorless camera segment in the country to 30 percent within the next 4 years. Towards that, the company is also looking to increase its retail presence including touch and try locations. Besides, efforts are also on to further bolster the after sales experience, which includes adding another 50 service collection points by the end of FY 2018 itself to take the total service collection points to 100 across the country.