Ford has reportedly slashed the prices of its Endeavour SUV by up to Rs 2.82 lakh. The move is likely an attempt by the American carmaker to boost Endeavour sales during the upcoming festive season in the country.
The price cut has been made across all three Trend variants. However, no price drops have been announced for the Titanium variant. The prices of the 2.2 4×2 MT Trend trim still remain unchanged. However, prices of the 2.2 4X4 MT and 2.2 4X2 AT Trend variants have been slashed by Rs 2.82 lakh and Rs. 1.73 lakh respectively. After the revised pricing, the duo is now priced at Rs. 23,78,000, making them the most affordable Endeavour variants.
In addition, the 3.2 4×4 AT Trend variant gets a price cut of Rs 1.73 lakh, and now costs Rs. 25, 93,000.
To recall, the new Ford Endeavour was launched earlier this year to compete with Toyota’s Fortuner in two diesel engine options – a 2.2-litre diesel engine that churns out 158 bhp and 385Nm of torque, and a 3.2-litre diesel engine that produces 197bhp and 470Nm of torque. Powering the drivetrain includes a 6-speed manual and a 6-speed automatic. However, the bigger 3.2-litre engine only comes mated to a 6-speed automatic transmission.
While earlier in August, Ford also announced price drops for its Figo hatch and the Aspire sedan by up to Rs 91,000. With the price drop, the popular Figo hatch saw a price cut ranging between 29,000 to Rs. 30,000 for its top end versions. While it’s top-of-the-line variants witnessed a price cut of Rs 50,000.
Similarly the company’s compact sedan, the Ford Aspire is now available in the range of Rs. 5.28 lakh and Rs. 6.8 lakh for the 1.2-litre petrol variant. Price drops vary in the range of Rs. 25,000 to Rs. 91,000 depending on the variant. While the diesel variant of the Ford Aspire gets a price cut in the range of Rs. 25,000 and Rs. 91,000 and is now available between Rs. 6.37 lakh and Rs. 7.89 lakh.
While in March this year, Ford India also announced price drops for the EcoSport by up to Rs. 1.12 lakh. Ford recently also launched its iconic muscle car ‘Mustang’ in India, and announced India’s largest ever brand make-over campaign worth Rs. 204 crore.
