Amazon Leads the Charge: Passkeys Usher in a Passwordless Era

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In a bid to enhance user experience and security, Amazon has introduced Passkeys, a novel authentication method, bidding adieu to traditional passwords. This move is aligned with the broader tech industry’s shift towards more secure and user-friendly authentication methods.

Key Highlights:

  • Amazon has rolled out support for Passkeys on browsers and its mobile shopping apps, facilitating a more secure and user-friendly way to sign into Amazon accounts​​.
  • Passkeys allow users to utilize their face, fingerprint, or PIN—similar to how they unlock their devices—for authentication​​.
  • This feature is available to all Amazon customers using browsers and is being gradually rolled out on the iOS Amazon Shopping app, with Android support to follow soon​​.
  • Passkeys, unlike passwords, cannot be written down or guessed, making them a more secure alternative and reducing the risks associated with password breaches​​.
  • This initiative by Amazon is a part of the larger industry trend where major tech companies like Google and WhatsApp are also moving towards passwordless authentication solutions​.

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The Advent of Passkeys:

The conventional method of using passwords has been under scrutiny due to increasing instances of security breaches. Amazon’s Passkeys seeks to address this concern by offering a more secure and convenient way of authentication. Users can easily set up Passkeys in their Amazon settings and use facial recognition, fingerprint, or a PIN to access their accounts, akin to how they unlock their mobile devices​.

Industry-wide Shift:

This move by Amazon is not isolated. Recently, WhatsApp announced its support for Passkeys for all Android users, and Google also expressed its intention to embrace Passkeys. This indicates a broader industry trend moving towards creating a passwordless internet, aiming at enhancing security and user convenience​​.

The Road Ahead:

While passwords are not going away anytime soon, the introduction of Passkeys is a significant step towards a more secure internet. Amazon’s initiative underlines the tech industry’s commitment to innovating user authentication methods, making online interactions safer and more user-friendly.

The introduction of Passkeys by Amazon comes as a refreshing change, demonstrating a proactive step towards tackling the inherent vulnerabilities associated with password-based authentication. By aligning with the broader tech trend, Amazon is not only enhancing user security but also significantly improving the user experience, which could potentially set a new standard in digital authentication practices across the industry. This move reflects Amazon’s continual effort to stay ahead in providing robust security measures while ensuring a user-friendly interface for its vast customer base.

This new authentication method not only augments security but also simplifies the login process for users, heralding a new era of digital security and user experience.

About the author


James Miller

Senior writer & Rumors Analyst, James is a postgraduate in biotechnology and has an immense interest in following technology developments. Quiet by nature, he is an avid Lacrosse player. He is responsible for handling the office staff writers and providing them with the latest updates happenings in the world of technology. You can contact him at