YouTube’s Colorful Experiment: A Dive into RGB Video Feeds


In an innovative move, YouTube has begun testing video feeds organized by color, specifically red, blue, and green, introducing a unique way for users to explore content. This experimental feature, currently available to select users on Android and iOS mobile devices, aims to provide a visually cohesive and pleasing browsing experience by filtering videos based on their predominant colors.

Key Highlights:

  • YouTube experiments with video feeds based on red, blue, and green colors.
  • The feature is in testing for select mobile users, without a clear timeline for wider release.
  • Video selection seems based on thumbnail colors, potentially extending to video content.
  • This unique filtering does not replace the existing homepage feed but adds a new dimension to content discovery.


Introduction to YouTube’s RGB Feeds

YouTube’s latest experiment introduces an intriguing concept to its platform: organizing video feeds by the primary colors red, green, and blue (RGB). This approach, which seems to analyze the predominant hues in video thumbnails and possibly the videos themselves, offers a novel method for users to explore and discover content that is visually appealing or matches their mood based on color preferences.

Understanding the Experiment

The experimental feature prompts users with a card asking if they’re “craving something new,” offering them the option to create a video feed based on one of the three primary colors. This does not replace the user’s existing homepage feed but adds a new layer to the content discovery process. The methodology behind how videos are selected for these color-coded feeds remains partially unclear, but it’s evident that YouTube is tapping into the visual aspect of content consumption.

User Experience and Potential Implications

This visually driven experiment by YouTube introduces an aesthetic choice in content discovery, distancing itself from traditional algorithms that recommend videos based on user behavior or content similarity. It’s an approach that prioritizes the visual elements of videos, potentially leading to a more engaging and diverse user experience. However, the effectiveness and user reception of these color-coordinated feeds are yet to be fully understood.


YouTube’s venture into color-based video feeds represents a fascinating shift towards more visually oriented content discovery mechanisms. By allowing users to filter videos by red, blue, or green, YouTube is exploring new dimensions of user engagement and the potential of color in curating digital experiences. While still in the experimental phase, this feature highlights YouTube’s ongoing efforts to innovate and enhance the platform’s usability and appeal.


About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."