Threads Embraces Hashtags and Trending Topics to Enhance User Engagement


Meta, the parent company of Facebook and Instagram, is introducing a new tagging feature for its Threads app, aiming to enhance user engagement and make it easier to connect with relevant conversations. The feature, currently in testing, resembles hashtags but goes a step further by converting the tagged phrase into a blue-text hyperlink, allowing users to directly join the ongoing discussion.

Key Highlights:

  • Meta introduces a new tagging feature for Threads,¬†similar to hashtags but with a unique twist.
  • The feature converts tagged phrases into blue-text hyperlinks,¬†enabling direct participation in ongoing discussions.
  • The goal is to enhance user engagement and facilitate connections around relevant topics.
  • The feature aligns with Meta’s broader strategy to improve the user experience across its platforms.


In a recent announcement, Mark Zuckerberg, Meta’s CEO, revealed the company’s plans to integrate hashtags into the Threads app. This move marks a significant shift in the app’s focus, which has primarily centered on ephemeral messaging and close-knit interactions.

The new tagging feature aims to expand Threads’ reach and provide users with a more immersive experience. By incorporating hashtags and trending topics, Meta hopes to encourage broader participation and foster connections among users with shared interests.

Aligning with Meta’s Broader Strategy

The introduction of hashtags in Threads aligns with Meta’s overarching strategy to enhance user engagement and strengthen the connection between its various platforms. By introducing features that resonate across its suite of apps, Meta aims to create a more seamless and interconnected user experience.

This approach has been evident in recent initiatives, such as the integration of Reels across Instagram and Facebook. The introduction of hashtags in Threads further reinforces Meta’s commitment to fostering a dynamic and engaging user experience.

Impact on User Experience

The implementation of hashtags and trending topics in Threads is expected to have a positive impact on user experience. Users will have a more streamlined way to connect with relevant conversations and discover new topics of interest. Additionally, the feature could encourage more active participation and stimulate discussions within the app.

Meta’s decision to incorporate hashtags and trending topics into Threads marks a significant step in the app’s evolution. By introducing this new feature, Meta aims to enhance user engagement, expand Threads’ reach, and align with its broader strategy to create a more interconnected user experience across its platforms. The impact of this change remains to be seen, but it holds the potential to transform Threads into a more dynamic and engaging platform for users to connect and share their thoughts.

About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."