Sony and Honda’s Afeela Prototype: A Futuristic Blend of Automotive and Gaming Tech

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At the recent CES 2024 event, a unique collaboration between Sony and Honda caught the attention of tech and automotive enthusiasts. The companies unveiled an updated prototype of their electric vehicle, Afeela, controlled on stage using a PlayStation 5 controller. This fusion of gaming and automotive technology represents a significant leap forward in both industries.

Key Highlights

  • Sony and Honda collaborated to create Afeela, an electric vehicle prototype.
  • The car was controlled on stage at CES 2024 using a PlayStation 5 controller.
  • Afeela features Interior Permanent Magnet Synchronous Motors and a 91 kWh lithium-ion battery.
  • Sony Honda Mobility is working on a “conversational personal agent” using Microsoft’s Azure OpenAI.
  • The vehicle is slightly longer than previous models, indicating ongoing developments.

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Futuristic Features and Technical Specifications

Afeela’s Engine and Power

Afeela, developed by Sony Honda Mobility, is an electric vehicle that uses Interior Permanent Magnet Synchronous Motors on both front and rear axles. Each motor produces 241 horsepower, cumulatively offering 482 hp. This power is backed by a 91 kWh lithium-ion battery, capable of charging at speeds up to 150 kW with a DC charger. However, the range of the vehicle remains undisclosed.

Digital Innovations

In a bid to outpace competitors in the electric vehicle market, Sony Honda Mobility has joined forces with Microsoft to develop a sophisticated digital assistant for Afeela, utilizing Microsoft‘s Azure OpenAI software. This innovative feature highlights Sony’s commitment to integrating advanced digital technologies into its automotive products.

Dimensions and Design

The Afeela prototype has grown slightly in size, now measuring 193.5 inches in length, with all other dimensions remaining consistent. This change suggests that Sony Honda Mobility is refining the vehicle’s design and functionality ahead of its expected debut next year.

Gaming Meets Automotive

The demonstration of controlling Afeela with a PS5 controller is not just a gimmick but a testament to Sony’s expertise in gaming technology. This unique feature, while not intended for actual use, showcases the potential of integrating gaming technology into automotive design and control systems. It also signals Sony’s intention to explore new frontiers in vehicle technology, setting it apart from competitors like Tesla.

Partnerships and Collaborations

Sony Honda Mobility’s collaboration with Microsoft for the vehicle’s digital assistant is a strategic move to leverage cutting-edge AI technology. This partnership underscores the importance of AI in future automotive designs and the potential for more interactive and intelligent vehicles.

The Role of Sony in Automotive Innovation

Sony’s foray into the automotive industry with the Afeela prototype is a significant development. Known for its dominance in the electronics and gaming industries, Sony brings a fresh perspective to electric vehicles. Their approach focuses on integrating entertainment, advanced user interfaces, and digital connectivity, offering a unique blend of technology that could redefine the in-car experience.

The Sony Honda Mobility Afeela prototype represents a bold step into the future of automotive technology, blending Sony’s gaming prowess with Honda’s automotive expertise. While still a prototype, Afeela is a promising glimpse into a future where vehicles are not just modes of transportation but integrated platforms for advanced digital experiences.


About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."