Microsoft has made available Xbox One, the company’s renowned home video game console on Flipkart. Last year, Microsoft had introduced the Xbox One and Xbox 360 consoles on Amazon India.
In addition to this, Microsoft has also driven its entire Interactive Entertainment Business (IEB) portfolio straight into the major Indian e-commerce portals.
Back in August, Microsoft had initially announced the availability of Xbox One and Xbox One accessories via select Microsoft Priority Resellers.
Starting today, not only Xbox One but also Xbox Live, Xbox One Accessories and Microsoft’s self-published game titles will be available to purchase on Flipkart and Amazon.
According to Microsoft India’s Anshu Mor, the partnership with Amazon received a formidable response from Indian consumers over the last one year.
On the other hand, Flipkart says that this partnership will enrich its gaming portfolio and open the collaborative opportunities to all the leading gaming publishers and their titles.
However, one thing is crystal clear that Microsoft is eyeing more number of Indian consumers and market share by collaborating with Flipkart.
Microsoft Xbox One will be available by midnight as a part of the Flipkart Big Billion Days Sale.