JUSTDOGS strengthens omni-channel offering with launch of new mobile app

JUSTDOGS, India’s largest specialty retailer of services and solutions for the needs of pets, has announced the launch of its new mobile app thereby consolidating its portfolio of omni-channel offerings. The JUSTDOGS app was launched at Pet Fed – India’s largest pet festival presented by JUSTDOGS.

The company aims to create a full stack online experience for pet parents across the country and is currently present in 16 cities with over 42 stores, which provide a complete experience where pets can also visit the outlets. On the other hand, the website offers a seamless e-commerce experience for shoppers who look for a convenient, reliable option for their fur babies. The app is designed to be a one stop solution for pet parents for all their pet’s needs ranging from products and services to a single point of access for their pets medical history. The app also offers a dedicated knowledge corner about young pets with informational content to ease the anxiety of being new pet parents. Moreover, the UI/UX of the app is built around supporting the consumers’ needs and creating a frictionless mobile experience. It also offers targeted browsing through breed, age, brand among other filters placed though the vast inventory.

Speaking about the mobile app launch, Ashish Anthony, founder and director, JUSTDOGS, said, “Online shopping is in the comfort zone for a number of pet parents these days who choose it for convenience and ease. The JUSTDOGS app has been launched to cater to the rapidly growing community of pet parents that prefer mobile shopping for the variety and efficiency it offers. We understand the need to invest in quality products and services delivered with convenience. In addition to this, we have also observed an increasing awareness about pet health and hygiene. Pet parents are becoming more conscious of the well-being of their furry companions and turning towards the internet to fulfill their needs.  With this new app, while we offer a range of shopping options we will also work on building a rich repository of information and data that will help enrich the lives of both pets and their parents.”

According to industry reports, the pet care segment in India is valued at around Rs 4,000 crore and growing at a CAGR of about 30%, as per industry reports. In two/three years the segment is expected to touch the magic figure of ₹10,000 crore. The digital transformation of the pet care industry is fueled by the rapid growth of e-commerce in India. E-commerce has brought affordable pet care to tier 2 and tier 3 cities as well thus expanding the reach of pet parents in India. With a plethora of advantages, e-commerce in the pet care space is beginning to change the purchasing activity of pet parents while making it accessible, affordable and enjoyable.

JUSTDOGS app is available on the android platform and will be available on IOS from the next quarter. JUSTDOGS also has an active website with a complete inventory of products and services.