Instagram Unveils New Filters and Custom Stickers Powered by AI

Instagram, the popular social media platform renowned for its photo and video sharing capabilities, is enhancing its creative tools with a rollout of new filters and support for custom stickers. This update marks a significant step in Instagram’s commitment to providing users with a diverse range of creative options to express themselves and personalize their content.

Key Highlights:

  • Instagram introduces over 20 new filters,┬ámarking the first significant filter update in several years.
  • The new filters range from subtle color enhancements to transformative effects with blur and other creative touches.
  • Instagram empowers users to create custom stickers from their own photos and videos or from eligible content shared on the platform.
  • The custom sticker feature leverages Meta’s Segment Anything AI model for precise object cutout and sticker creation.

Opt out of algorithmic feeds on Instagram and Facebook

The new filter collection comprises over 20 unique filters, each designed to deliver a distinctive visual aesthetic. These filters vary in intensity and offer a spectrum of effects, from subtle color adjustments to transformative alterations that incorporate blur and other artistic flourishes. The addition of these filters expands Instagram’s creative arsenal, providing users with a wider range of tools to enhance the visual appeal of their shared content.

Custom Stickers: Unleashing Personalized Expression

In a move that further empowers user creativity, Instagram is introducing the ability to create custom stickers from personal photos and videos. This feature harnesses the power of Meta’s Segment Anything AI model, enabling users to effortlessly extract objects from their and convert them into personalized stickers. This feature extends beyond personal content, allowing users to create stickers from eligible photos and videos shared on the Instagram platform.

The custom sticker feature seamlessly integrates into the Instagram editing process, providing users with a simple and intuitive way to incorporate their customized stickers into their Stories and Reels. This feature opens up a world of creative possibilities, allowing users to add a personal touch to their content and enhance their storytelling experience.

Empowering Creativity and Personalization

The introduction of new filters and custom stickers underscores Instagram’s dedication to providing users with a comprehensive creative toolkit. These enhancements empower users to express themselves authentically, personalize their content, and engage their audience in new and captivating ways. The integration of AI technology further demonstrates Instagram’s commitment to innovation, leveraging advanced tools to elevate the user experience and foster a thriving creative community.

Instagram’s latest update brings a wave of creativity to the platform with the introduction of new filters and custom stickers. The expansion of filter options provides users with a diverse range of tools to enhance their visual storytelling, while the custom sticker feature empowers them to add personalized flair to their content. These enhancements reinforce Instagram’s position as a leading platform for creative expression and engagement.

About the author

Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."