Indus OS seals deal with Celkon and Swipe, Micromax loses exclusive tag

Indus OS, a flagship regional-language mobile operating system has established strategic partnerships with Celkon and Swipe. Earlier, the Indus OS was exclusive to Micromax. With this development, Indus OS will be available in forthcoming Celkon and Swipe smartphones including Micromax.

Developed by a Mumbai-based start-up with the same name, the Indus OS is even popular than Apple’s iOS in the country. According to an independent survey conducted by Counterpoint Research, Indus OS is the second largest mobile operating system bypassing Apple iOS.

Recently, Micromax Unite 4 series was integrated with the newly updated Indus 0S 2.0. In August 2016, Celkon will launch Campus PRIDE, integrated with the new operating system.

Commenting on the development, Tarun Pathak, senior telecom analyst at Counterpoint Research disclosed that the main problem faced by the smartphone industry is a lack of localization and multilingual support. The industry should overcome the barrier to move ahead.

Pathak revealed that with the launch of new range of smartphones with deep integration of native languages, the adoption of smartphones in India would be increased to a large extent. The main effect of the change will occur in rural India, where there is a need for smartphones with regional language support.

The addition of a regional level operating system will surely empower individuals, particularly women with the information they require at any time. Moreover, this will increase the motive of the government to spread awareness about the Digital India initiative.

Launched nine months ago, the company has claimed that the operating system has reached 3 million users milestone in a short span of time. Moreover, the company has established a partnership with the government to introduce text-to-speech technology in regional languages.

As per the data statistics revealed by Counterpoint Research, Indus OS had a market share of 5.6-percent during Q1 2016 with Apple’s iOS trailing behind at 2.5-percent. Microsoft Windows is way behind with only 0.3-percent with no sign of improvement. The reach of Samsung’s Tizen OS is also poor since these platforms are unable to compete with strong Android.

As of writing this, Indus mobile operating system is available in English, Malayalam, Telugu, Tamil, Odia, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali, and Marathi.

Indus OS enables you to translate content between English and regional languages on the fly. Moreover, the OS has around 200,000+ words database in 12 regional languages with the ability to deliver text messages between Indus OS users. It is also possible to type content in any supported regional language using English.