Enhances Ownership: Shares for Users Enhances Ownership
Discover how is changing social media by allowing users to buy and sell 'keys' of themselves, amidst challenges and significant market impact.

In a novel approach to blending social media with the financial world, is reshaping how users engage with each other online, allowing them to acquire “shares” or “keys” of individuals on the platform. This groundbreaking move not only signifies a leap towards tokenizing social interactions but also poses questions about the future of online engagement and the monetization of personal networks.

Key Highlights:

  • allows users to tokenize their social presence, selling “shares” now termed as “keys,” to their followers on a platform built on Base, Coinbase’s layer 2 network.
  • In its initial days post-launch, the platform witnessed a staggering trading volume, exceeding 4,400 ETH (approx. $8.1 million).
  • The app’s rapid growth brought in significant fees and revenue, positioning it as a major player in the crypto sphere, with a total volume reaching 33,596 ETH (about $55.5 million) across 1.29 million transactions.
  • Legal and regulatory challenges prompted the rebranding from “shares” to “keys” to navigate potential SEC regulations.
  •’s approach has sparked debates on privacy concerns, data security, and the ethical implications of monetizing social networks.
  • The platform’s popularity contributed to the surge in Base’s daily active users, overtaking prominent networks like Arbitrum.

Introduction to

Launched as an invite-only beta, has quickly become a topic of intense discussion and interest within the crypto and social media communities. By enabling users to sell keys of themselves, which allow buyers to engage in private communications, is exploring new territories of social interaction and online valuation. Despite its innovative approach, the platform faces scrutiny regarding its sustainability, privacy policies, and the legal implications of its operational model.

Challenges and Concerns

While’s unique model offers a new way for influencers and users to monetize their online presence, it also raises several red flags, including concerns about data privacy, the lack of a clear roadmap, and potential legal issues concerning the nature of its tokenized assets. Skepticism around its long-term viability and comparisons to earlier failed attempts at similar concepts have also surfaced.

Regulatory Hurdles and Security Measures

The switch from “shares” to “keys” highlights the platform’s proactive measures to address regulatory concerns. However, the lack of a privacy policy and the mandatory deposit of ether to use the platform have added to users’ apprehensions. Despite these challenges, the app has implemented steps to ensure user data security, attempting to mitigate fears of potential data leaks.

Market Impact and Speculation’s influence on Base’s network activity is undeniable, with its operations significantly boosting Base’s daily transaction rates and user engagement. The app has also inspired the introduction of derivatives, like perpetual swaps, adding a layer of speculation and investment that extends beyond social networking into the financial domain.

Looking Forward

As navigates its path through legal, ethical, and operational challenges, its success or failure could set a precedent for the future of decentralized social platforms. The concept of monetizing personal networks and interactions is both intriguing and contentious, presenting a complex landscape for users, regulators, and the platform itself to maneuver.

About the author

Allen Parker

Allen Parker

Allen is a qualified writer and a blogger, who loves to dabble with and write about technology. While focusing on and writing on tech topics, his varied skills and experience enables him to write on any topic related to tech which may interest him. You can contact him at

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