RAPOO is a well-known brand name in the range of wireless mice, wireless keyboards, wireless headsets, and wireless speakers market. We got a chance to sit with Mr. Mukesh Chaudhary, India & SAARC head of RAPOO to take us through the brand’s journey and ambitions in the Indian market.
Here are the answers to the questions we asked Mr. Muskesh.
- Tell us a little about the brand’s mission in India.
RAPOO is a global leader in providing cutting-edge wireless peripheral products. The Brand is dedicated to providing its customers with high performance and high-quality peripheral products. With the cutting-edge Industrial design and international – standard quality, Rapoo’s mission in India is to present innovative and state of the art technologies at the right value to Enterprise and Retail Segments. We also aim to surpass the industry standards with every new innovation while maintaining the signature reliability of all our products.
Apart from the peripheral products, Rapoo has also been focussing on eSports and gaming accessories in India. eSports & Gaming accessories is currently a huge market in India, and is buzzing with action. Focussing on the same we have introduced a specialized brand under Rapoo – VPRO to meet the growing demand of gamers in India.
- What is Rapoo’s goal for the market?
Rapoo’s goal is to be globally oriented and locally present through partners across the geographies of India. Our agenda is to be among the top wireless peripheral Brands by 2025. With the primary mission to satisfy multiple consumer’s demands by offering different peripheral products, we focus to identify new opportunities for consumers and thereby expanding business profitability.
- What kind of products can we see from the brand in the near future?
Rapoo as a brand has always delivered a stylish and innovative experience when it comes to Wireless Peripheral products. The Brand has successfully benchmarked several products in the Market which includes the 8000 Wireless Keyboard and Mouse, VH150 Gaming Headset, A100 Bluetooth Mini Speaker, etc. Some of the new launches in the pipeline also includes; the launch of M100 Series. It is a silent mouse which simultaneously connects up to 3 devices, and switches among them with easily. Since there is an Increasing demand for accessories from consumers in the market, we shall add more product line in the portfolio. Overall gaming shall be one of the strongest area of our operation.
- How have the sales in India been so far?
We are extremely happy with our performance in the Indian Markets, especially in the year 2018. We have been consistently registering growth month on month both in terms of revenue as well as Market Penetration. The year 2019 looks to be on-track, and we aim to replicate the growth percentage in double figure this year. In sync with the same, our network expansion too has contributed to the growth building a strong channel ecosystem, the perfect blend of both the Online and Offline Market. Our sales objective for the next fiscal year is well aligned with the growing Indian Market.
- Can we see the brand venturing out into other peripheral categories as well?
RAPOO has constantly paid close attention to the continuous changes in user demands and has provided corresponding solutions. We have plans to cater to a wider customer base and to get newer products in the market. We also plan to expand our multi-line development, from the most entry-level wireless products to high-end PC peripherals and our R&D team is aggressively working on it. Our hero products today include Gaming Headset VH150, 8000 Wireless Keyboard & Mouse and V500 Pro Backlit Mechanical Gaming Keyboard etc. At Rapoo, we look forward to constantly roll our innovative solutions for the Gamers. We will more strengthen our channel ecosystem and same time emphasize on Omni channel marketing thereby, innovating new products and upgrade our current product portfolio.
- Anything you’d like to tell us about yourself or the company?
Rapoo has redefined Wireless technology in the Indian Market with a widespread presence in over 80 countries across the globe and is dedicated to offering excellent, cutting-edge wireless peripheral products to users around the world. “Wireless Your Life” is the simple philosophy that RAPOO has always adhered to. In India, we are at the position in the Industry where ‘we are now being noticed and not just seen’. Our widening product portfolio has seen a positive response amongst consumers and acceptance from the Indian Markets. We are quite optimistic about our ventures and are working aggressively to become one of the leading brands in the market.
Attributed by Mr. Mukesh Chaudhary – Head, India & SAARC (Rapoo)