The Japanese audio tech brand Audio Technica has launched a series of headphones and earphones in India today. As company also announced their collaboration with the country’s a leading distributor of renowned consumer and professional audio and video brands, KEI Hi-Fi. The KEI Hi-Fi will distribute the entire range of consumer wired and wireless headphones, including the award-winning QuietPoint headphones, the new Hi-Res Audio headphones
as well as the critically acclaimed open and closed back audiophile headphones.

ATH-ADX5000 audiophile headphone

The ATH-ADX5000 audiophile headphone feature newly developed core mount technology which optimises the position of the driver within the housing. It also improves airflow efficiency that enhances the transparency of the mid to high frequencies. Moreover, the headphone is packed with 58mm integrated driver units, and tungsten-coated diaphragms which encased in honeycomb punched design.

The diaphragm voice coil, baffle, and the magnet is encased in the same unit to minimise vibrations and sound distortion. The stunning honeycomb hit design offers reduce side ventilation, contributes to eliminating any air pressure loss to maintain balanced fidelity of input sounds. The ATH-ADX5000 also packed with a 6N-OFC oxygen-free copper cable with a machined stainless steel 6.3mm plug reduces unwanted resonance for authentic sound reproduction.

Moreover, the headphone offers Maximum Input Power of 1,000 mW and 100 dB/mW of sensitivity. The headphone impedance is 420gram, and it weighs around 270gram.

Audio Technica ATH-ANC40BT Bluetooth in-ear phone

The ATH-ANC40BT Bluetooth in-ear headphones offer 90% noise-cancellation with outstanding sound quality and seamless smartphone connectivity. The ATH-ANC40BT is equipped with an aptX sound-improvement technology which provides best audio performance over the Bluetooth transmission.

The earphone also packed with 13.5 mm drivers to deliver clear and dynamic sound with deep bass.  It can be connected to two sources simultaneously and rechargeable via
the supplied USB cable. It also includes a mic and controller for answering calls, controlling music and adjusting volume. The ATH-ANC40BT will be available in four sizes of ear tips (XS/S/M/L), a protective pouch, a 1.0 m USB charging cable and an airplane adapter.

Audio Technica over-ear ATH-ANC50iS headphone 

This headphone offers up to 87% of noise cancellation, and it comes with an in-line microphone and controller for answering calls and controlling music. The headphone is packed with high-quality omnidirectional mic ensures clear voice transmission without requiring the user to speak directly into the mic.The ATH-ANC50iS is equipped with a large 40 mm drivers that deliver detailed and impactful sound.

The headphone boosts with the heavily padded ear cups that fit snugly yet comfortably over the ears and offers excellent isolation from environmental noise. The ATH-ANC50iS over the ear headphone comes with a detachable 1.2 m cable with in-line control and microphone, a protective pouch, an airline adapter and an AAA battery.

Audio Technica over-ear ATH-ANC70 headphone

Unlike all QuietPoint models, the ATH-ANC70 headphone offers superior noise-cancellation performance and great audio quality. The headphones come with large 40 mm drivers that deliver clear, detailed sound with impactful bass, a natural midrange, and extended treble. The ATH-ANC70 also works when the noise-canceling function is turned off and operates in passive mode without batteries.

The detachable cord enables the ATH-ANC70 to be used as cordless noise-cancelling headphones. The ATH-ANC70 folds flat for storage and comes with a hard carrying case, a 1/4-inch adapter and airline adapter. The included AAA battery provides up to 40 hours of operation. The headphone offers 90% of noise cancellation and has a microphone and controller
for answering calls and operating music playback, and the controls are discreetly built into one
of the ear cups.

ATH-AR3BT on-ear headphone

The on-ear ATH-AR3BT headphone offers music fans to enjoy superior sound on-the-go. This Ultra-portable and affordable the Bluetooth headphone offers wireless listening for those looking to break free from wires. The dynamically-tuned 40mm drivers deliver crystal-clear mid/high frequencies and powerful bass irrespective of the genre of your music.

A top mounted circuit board design also allows fluid movement of the diaphragm to minimise distortion and offer dynamic soundstage. The ATHAR3-BT supports both
Bluetooth 4.1 aptX and AAC codecs for the wireless streaming of audio from a compatible
smartphone or tablet, allowing listeners to enjoy high-quality sounds without the tangle of

Audio-Technica ATH-MSR7 headphones (Special Edition)

The ATH-MSR7 is packed with a premium aluminum housing along with an exclusive deep metallic navy finish with subtle deluxe gold accents. The headphone boasts a 45mm ‘True Motion’ drivers and Diamond-like Carbon (DLC) a coated diaphragm that reduced
distortion and resulting in dynamic audio reproduction.

Moreover, the headphone comes with a new 6N-OFC oxygen-free copper 1.2-meter cable offering a purer audio transmission for increased clarity and accuracy.

Price and Availability 

The Audio-Technica ATH-ADX5000 will be available in December 2017, While the QuietPoint range of ANC headphones will be available in a price bracket of INR 6,990 to INR 16,990 and will be available in India starting October 2017.

Moreover, the ATH-AR3BT is priced at INR 13,990 and will be available in October 2017. Whereas, the ATH-MSR7SE model will be available in very limited quantities in India by
November 2017.