Apple’s Foldable Future: A Stalled Innovation or Calculated Wait?

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The year 2024 promises to be a battleground for smartphone innovation, with foldable devices emerging as the next frontier. Yet, one major player remains conspicuously absent: Apple. While rivals like Samsung and Huawei have embraced foldables with increasing success, Apple continues to hold its cards close, leaving analysts and consumers to speculate on its foldable plans. This cautious approach could pose a significant challenge to Apple’s market dominance in the coming year.

Key Highlights:

  • Apple’s absence in the foldable phone market could harm its market share in 2024.
  • Samsung and Huawei’s success with foldables poses a growing threat.
  • Apple’s focus on perfecting technology and high price points might delay foldable launch.
  • Analysts predict a 2025 release at the earliest,¬†with potential iPad or iPhone Fold models.

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The Rise of the Foldable:

Foldable phones, once a niche market, are rapidly gaining traction. Samsung’s Galaxy Fold series has steadily improved, with the S23 Fold boasting a durable hinge, impressive multitasking capabilities, and a large, immersive display. Huawei, too, has made waves with its Mate 60 series, offering unique features like a water-resistant foldable design. These advancements have piqued consumer interest, with foldable shipments expected to double in 2024 compared to 2023.

Apple’s Missing Piece:

Against this backdrop, Apple’s absence is deafening. Analysts had initially predicted a 2024 foldable launch, but those predictions have now been pushed back to 2025 at the earliest. This delay could have significant consequences. As consumers gravitate towards foldables for their increased functionality and novel form factor, Apple risks losing ground to its competitors.

The Apple Approach:

There are several reasons behind Apple’s cautious approach. Firstly, the company has a history of prioritizing user experience over being first to market. They are known for meticulously perfecting new technologies before unveiling them to the public. This commitment to quality, while admirable, can lead to slower adoption compared to more aggressive competitors.

Secondly, Apple typically targets the premium smartphone market, where price sensitivity is less of a concern. Foldables, however, are still relatively expensive, with even the most affordable models costing significantly more than standard flagships. This price tag could alienate a portion of Apple’s loyal customer base, especially in a challenging economic climate.

What’s Next?

Despite the delay, there’s no indication that Apple has completely abandoned foldables. Rumors suggest a potential “iPhone Fold” or even a foldable iPad in the pipeline. Analysts believe Apple is waiting for the technology to mature further and address key concerns like crease visibility and durability before making its move.

The Future Unfolds:

Apple’s eventual foray into the foldable market will undoubtedly be a major event, potentially reshaping the landscape with its signature design flair and user-centric approach. However, the question remains: will Apple’s calculated wait ultimately pay off, or will the foldable future be dominated by its rivals? Only time will tell.


About the author


James Miller

Senior writer & Rumors Analyst, James is a postgraduate in biotechnology and has an immense interest in following technology developments. Quiet by nature, he is an avid Lacrosse player. He is responsible for handling the office staff writers and providing them with the latest updates happenings in the world of technology. You can contact him at