Apple Revives ‘Scary Fast’ Motto for M1 Pro, M1 Max and October Event

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On October 24, Apple announced a special event dubbed “Scary Fast” scheduled for October 30, with media speculations hinting at the unveiling of new Mac devices powered by a potentially faster M3 chip​​. The phrase “Scary Fast” isn’t new to Apple’s marketing lexicon. It was subtly altered to ‘Crazy Fast’ to characterize the performance of the preceding M1 Pro and M1 Max chips during the October 30 event​.

Key Highlights:

  • Apple’s “Scary Fast” tagline resurfaces for the October 30 event, hinting at the launch of new, faster Mac devices.
  • A variation, ‘Crazy Fast,’ was used previously to describe the performance of the M1 Pro and M1 Max chips.
  • The event, set at 8pm ET/5pm PT, will be livestreamed, showcasing possibly new Mac models with an upgraded M3 chip.

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The phrase “Scary Fast” seems to encapsulate Apple’s ambition to underline the enhanced performance of its computing devices. The tagline re-emergence, especially on the cusp of launching possibly more powerful Macs, appears strategic to bolster the narrative of superior speed and performance associated with Apple’s silicon.

A Mark of Performance:

The ‘Scary Fast’ motto, now almost synonymous with Apple’s performance narrative, has been smartly re-engineered as ‘Crazy Fast’ to depict the prowess of the earlier M1 Pro and M1 Max chips. This marketing stratagem not only ensures a thematic consistency but also underscores the evolution of speed and efficiency in Apple’s computing solutions from one generation to the next.

Event Anticipation:

With a tagline that now almost reads like a performance guarantee, the anticipation for the October 30 event is palpable. Tech enthusiasts and Apple aficionados are keenly awaiting what ‘scary fast’ revelations the event holds, particularly around the new Mac models and the speculated M3 chip​.

The “Scary Fast” phrase, now a hallmark of Apple’s performance-centric marketing, stirs anticipation among tech enthusiasts for the upcoming event. It reflects a strategic effort to maintain thematic consistency while showcasing the evolution of speed in Apple’s product line. As the tech community eagerly awaits the October 30 event, the tagline subtly reaffirms Apple’s commitment to advancing computing performance, promising a glimpse into the next chapter of Apple’s ‘Scary Fast’ narrative.

The revival of the ‘Scary Fast’ tagline for the October 30 event, alongside its previous adaptation for the M1 Pro and M1 Max chips, showcases Apple’s marketing consistency in emphasizing the speed and performance of its products. The upcoming event, with potential reveals of faster Mac models, is yet another chapter in Apple’s ‘Scary Fast’ narrative.


About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."