Apple is reportedly in discussions with Google about the possibility of powering new iPhone features with Google’s generative artificial intelligence (AI) engine, Gemini. Citing sources close to the matter, reports suggest these negotiations could bring significant AI advancements to future iPhones, possibly starting with the iPhone 16 series.
This move signals a significant shift in Apple’s strategy, incorporating third-party AI technologies into its devices, alongside its ongoing efforts to enhance its proprietary AI capabilities.
Key Highlights
- Apple is actively discussing a potential partnership with Google focused on AI integration for iPhones.
- Google’s Gemini technology could significantly enhance Siri, Spotlight search, and other iOS features with advanced language capabilities.
- This move may be driven by Apple’s desire to catch up with rivals in the rapidly evolving AI landscape.
- If successful, it could be a major boost to iPhone capabilities, potentially introducing new AI-powered features and optimizations.
Apple is no stranger to the world of AI, with its in-house AI development and the existing neural engine in its iPhones. However, the recent popularity of generative AI tools like ChatGPT and Google’s technology has put a spotlight on the potential of more advanced AI integration in consumer technology. Apple has reportedly been testing its own “Apple GPT” but may be seeking a more developed technology partner in the short term.
What is Gemini AI?
Gemini is Google’s collection of advanced AI models that power a range of features, including chatbots and coding assistants. This technology is known for its ability to generate human-like text, translate languages, and perform tasks that previously required significant human input.
Google’s Gemini AI stands out for its multimodal capabilities, meaning it can understand and process various types of information including text, images, and videos, which could significantly enhance the iPhone’s functionalities.
Potential Benefits for Apple iPhones
Integrating Gemini into iPhones could significantly upgrade Siri’s capabilities, enabling it to better understand complex queries and provide more comprehensive answers. It might also add AI-powered image generation, essay writing, and other advanced features that leverage Gemini’s large language models. Additionally, Apple could optimize various apps and core iOS features by infusing them with advanced AI.
Outlook
If a deal is reached, it’s possible that Apple could announce the Gemini integration at its Worldwide Developers Conference (WWDC) in June, potentially coinciding with the release of iOS 18. However, negotiations are ongoing, and Apple could still choose to work with another AI provider like OpenAI, depending on the outcome of these discussions.
Meanwhile, Apple’s CEO Tim Cook said in February that the company will introduce Gen-AI features “later this year”.
