Audi India has strengthened its presence in southern India with the inauguration of a new luxury car showroom in Hyderabad. This marks the brand’s second showroom in the city and, notably, the first in India to showcase Audi’s Global Progressive Showroom Concept. The new facility is located at VVC Park View in Jubilee Hills and spans approximately 6,000 square feet.
This opening is not an isolated move. It forms part of a wider expansion strategy that also includes a dedicated pre-owned car outlet and a large-scale service center in Gachibowli. Taken together, these developments suggest Audi is placing long-term bets on Hyderabad as a key growth market.
Key Takeaways
- New location: 6,000 sq. ft. showroom at Road No. 1, Jubilee Hills, Hyderabad
- Retail concept: First Audi showroom in India to feature the Global Progressive Showroom Concept
- Service expansion: 13,000 sq. ft. service facility in Gachibowli with 14 service bays
- Pre-owned hub: Audi Approved: plus showroom covering 2,000 sq. ft.
- Network reach: Audi now operates 67 customer touchpoints across India
A Different Kind of Audi Showroom Experience
The Jubilee Hills showroom is designed to feel quite different from a conventional car dealership. Instead of long rows of vehicles and fixed sales counters, the space uses a modular layout divided into purpose-driven zones. Each area is meant to guide customers through the brand rather than simply sell to them.
The Progressive Lab focuses on Audi’s engineering philosophy and design DNA, offering visitors a clearer understanding of what sits beneath the badge. The Stage, on the other hand, is where selected new models take center focus. One feature that is likely to draw attention is the Floating Car Display, which allows vehicles to be viewed from every angle, giving a full 360-degree perspective that is not common in traditional showrooms.
Customer discussions happen in The Library Unit and The Open Lounge. These spaces replace the usual desk-based sales setup with more relaxed, conversational areas. The intention, as Audi positions it, is to encourage more personal and less transactional interactions. It aligns with the brand’s broader global move toward experience-led retail, which, depending on the customer, can feel more inviting and less pressured.
Expanding After-Sales and Pre-Owned Operations
Alongside the showroom launch, Audi has also inaugurated a major service facility in Gachibowli. This workshop spans 13,000 square feet and is equipped with 14 dedicated service bays. Staffed by Audi-trained technicians, the center is designed to handle everything from routine maintenance to more complex mechanical and body repairs.
The Gachibowli location also houses an Audi Approved: plus showroom for certified pre-owned vehicles. Covering around 2,000 square feet, the outlet displays five approved cars at a time. This expansion reflects the reported 3 percent growth in Audi’s pre-owned business last year, a segment that continues to attract buyers looking for a more accessible entry point into the brand.
Hyderabad as a Strategic Market
Balbir Singh Dhillon, Brand Director of Audi India, stated that Hyderabad remains a high-potential market, supported by its strong IT ecosystem and steady wealth creation. He described the new Jubilee Hills showroom as a gateway for the brand in Telangana, suggesting it plays both a symbolic and strategic role.
Audi closed 2025 with retail sales of 4,510 units nationwide. According to the company, experience-centric facilities like this Progressive Showroom are expected to help maintain momentum through 2026, especially in urban centers where customer expectations are evolving quickly.
Current Audi Lineup in India
Audi’s product range in India continues to cover multiple segments. The sedan lineup includes the A4 and A6, while the SUV portfolio features the Q3, Q3 Sportback, Q5, Q7, and the flagship Q8. Performance-focused customers also have access to models like the S5 Sportback and the RS Q8.
Frequently Asked Questions
Q1: Where is the new Audi showroom located in Hyderabad?
A1: The new showroom is located at 573/H, VVC Park View, Road No. 1, Jubilee Hills. Audi also operates another facility in the city at Madhapur.
Q2: What services does the Gachibowli facility provide?
A2: The Gachibowli site includes a 13,000 sq. ft. service center for repairs and maintenance, along with an Audi Approved: plus showroom for certified pre-owned vehicles.
Q3: What is the Audi Progressive Showroom Concept?
A3: It is a global retail design approach that uses dedicated zones such as the Progressive Lab and The Stage to create a more interactive, experience-focused buying journey.
Q4: Which Audi cars are currently available in India?
A4: Audi’s current lineup includes the A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, and the RS Q8.
