Vijay Sales has officially kicked off its Holi 2026 sale today, February 28, bringing festive discounts of up to 65% across a broad selection of electronics and home appliances. The timing feels deliberate, just ahead of the festival and the approaching summer season, when demand for gadgets and cooling products usually begins to rise.
The offers are available across physical retail outlets as well as on the company’s online platform, giving customers flexibility in how they shop. Entry-level smartphones are listed from Rs. 6,399, while television sets begin at Rs. 8,990. For many households preparing for Holi gatherings, this sale could be a practical opportunity to upgrade or replace essential devices.
Key Takeaways from the Holi 2026 Sale
- Discounts of up to 65% on electronics and household appliances
- Seasonal price cuts on air conditioners and refrigerators
- Instant bank discounts from HDFC, ICICI, HSBC, and others
- MyVS loyalty members earn 0.75% reward points
- Gaming titles and tech accessories offered at reduced rates
Smartphones, TVs, and Entertainment Deals
The Holi 2026 sale includes discounts across multiple categories, particularly smartphones and entertainment systems. Budget smartphones start at Rs. 6,399, targeting users looking for basic camera features and daily-use performance without stretching their budgets too much.
Television prices start at Rs. 8,990, making large-screen upgrades somewhat more accessible ahead of family gatherings and festive celebrations. Gaming titles and accessories are also part of the promotion, which may appeal to younger buyers or families looking to add entertainment options at home.
There is a noticeable push toward value-driven pricing this time, perhaps reflecting the broader trend of cautious spending among consumers.
Audio, Wearables, and Accessories at Lower Prices
Audio products are another highlight of the sale. Party speakers are priced from Rs. 3,599, while general audio equipment starts at Rs. 2,499. With Holi celebrations often involving music and outdoor gatherings, these deals seem particularly well-timed.
For buyers interested in wearable technology, smartwatches start at Rs. 1,249. True Wireless Stereo earbuds are available from Rs. 599, which is relatively affordable even by entry-level standards. These options cater to first-time buyers or those looking for backup devices rather than premium-tier gadgets.
Cooling Appliances See Pre-Summer Price Cuts
As temperatures gradually climb across India, cooling appliances have become a central focus of the sale. Air conditioners now start at Rs. 24,299, which could be appealing for households planning ahead before peak summer pricing sets in.
Refrigerators are available from Rs. 8,990, a practical addition during the festive season when storing sweets, drinks, and leftovers becomes necessary. Washing machines, starting at Rs. 9,800, are also part of the promotion. Many of these machines feature wash programs designed to tackle tough stains, something that feels especially relevant after Holi celebrations.
The seasonal alignment of these discounts seems strategic. It addresses both immediate festive needs and the longer summer ahead.
Kitchen and Personal Care Appliances
Kitchen appliances form another important segment in the Holi sale. Microwaves start at Rs. 5,999, while air fryers begin at Rs. 2,699. Smaller appliances such as mixers and toasters are priced from Rs. 499, making them accessible additions for many households.
Personal grooming gadgets are also discounted. Trimmers and hair dryers start at Rs. 499, offering budget-friendly options for everyday use. These smaller-ticket items may not draw as much attention as smartphones or televisions, but collectively they can add noticeable value during festive shopping.
Bank Offers and Instant Discounts
Bank partnerships play a significant role in enhancing the overall savings during this sale.
OneCard users can avail of instant discounts of up to Rs. 20,000 on EMI transactions, which stands out as the highest potential reduction among the listed offers. ICICI Bank credit card holders can receive up to Rs. 15,000 off on larger purchases. HDFC Bank provides discounts of up to Rs. 7,500 on EMI plans.
Some banks, including AU Small Finance Bank and DBS Bank, are offering deals that are valid only on weekends. These time-sensitive promotions may require a bit of planning from shoppers, especially those targeting high-value appliances.
It is worth noting that each bank has its own minimum spend conditions and eligibility criteria, so the final effective price can vary.
MyVS Loyalty Program Benefits
The MyVS loyalty program adds an additional layer of benefit for returning customers. Members earn 0.75% reward points on every purchase, whether made in-store or online.
Points accumulated can later be redeemed as cash on future transactions at any Vijay Sales outlet or on its website. The conversion rate is straightforward, with one point equaling one rupee.
For frequent buyers, this structure provides ongoing value rather than just a one-time festive discount. It also creates a unified shopping experience across both physical and digital channels.
Frequently Asked Questions
Q1: When does the Vijay Sales Holi 2026 sale start?
A1: The sale began on February 28, 2026, and is currently active, allowing shoppers time to prepare for the upcoming Holi festival.
Q2: Which bank offers the best discount during this sale?
A2: OneCard provides the highest potential instant discount of up to Rs. 20,000 on EMI transactions. ICICI Bank and American Express offer up to Rs. 15,000 off, depending on purchase value and eligibility.
Q3: Are the discounts available online?
A3: Yes, the offers are valid both at Vijay Sales physical stores across India and on the company’s official e-commerce website.
Q4: Can I redeem MyVS loyalty points immediately?
A4: Loyalty points earned from your current purchase can be redeemed on your next transaction, either in-store or online, at a value of one rupee per point.
Q5: What is the lowest smartphone price in this sale?
A5: Smartphones start at Rs. 6,399 for entry-level models that include standard camera and daily-use features.
