For a short time, Apple’s official online store showed what looked like a too-good-to-be-true deal: the AirTag 4-pack listed for just $29. That’s the regular price of a single AirTag, not the bundle, which normally retails for $99. The mistake, which effectively offered a 70% discount, was visible to some shoppers on Apple’s US website before it was quietly corrected.
Key Takeaways
- Apple’s online store briefly listed the AirTag 4-pack for $29. The correct retail price is $99.
- The $29 price matches that of a single AirTag, pointing to what was likely a system or data entry error.
- Shoppers spotted the mistake and shared it on social media before Apple fixed the issue.
- It’s highly unlikely Apple will honor any orders placed at the incorrect price.
The AirTag, for context, is Apple’s compact tracking device that helps users locate misplaced items such as keys, wallets, or luggage. Each tracker connects to the Find My network using Bluetooth, relying on the vast network of Apple devices worldwide to pinpoint lost items, even from afar. On newer iPhones, a feature called Precision Finding uses the AirTag’s U1 chip to guide users directly to the item with on-screen directions. For many, the 4-pack offers the best value, especially for those wanting to track several belongings at once.
It didn’t take long for sharp-eyed shoppers to notice the strange pricing. Posts quickly surfaced on platforms like X (formerly Twitter) and Reddit, with users sharing screenshots of their shopping carts showing the $29 total for four AirTags. Word spread fast, and many rushed to place orders before the listing was corrected. Deal forums and social media threads filled with posts from excited buyers who received order confirmation emails, soon followed by speculation about whether the orders would actually go through or be canceled.
Naturally, the big question now is whether Apple will honor the mistaken price. But realistically, that’s highly improbable. In cases like this, where the error is clearly obvious, companies almost always cancel the affected orders. Apple’s own “Terms and Conditions of Sale” specify that if a product is listed at an incorrect price due to a mistake, Apple reserves the right to cancel any such orders. So, it’s safe to expect that customers who managed to check out will likely receive cancellation notices along with full refunds rather than discounted AirTags.
Pricing mishaps like this aren’t particularly rare in online retail. They’re almost never deliberate and are usually caused by something mundane, a typo, a misplaced decimal, or a glitch in a pricing database. In this case, it seems the system may have applied the single AirTag price to the 4-pack product ID. While it gave bargain hunters a brief rush of excitement, it was, in all likelihood, just a small technical hiccup that Apple’s web team moved quickly to correct.
Frequently Asked Questions (FAQs)
Q. What is the correct price for an AirTag 4-pack?
A. The standard retail price for an Apple AirTag 4-pack is $99 in the United States. A single AirTag costs $29.
Q. What is an Apple AirTag used for?
A. An AirTag is a small tracking device. You can attach it to items like keys, a backpack, or luggage. If you lose the item, you can use the Find My app on your iPhone, iPad, or Mac to see its location on a map.
Q. Will Apple fulfill orders for the $29 AirTag 4-pack?
A. It is extremely unlikely. Companies almost always cancel orders that are a result of a clear and obvious pricing error, as stated in their terms of sale. Customers who placed an order will almost certainly receive a cancellation and a refund.
Q. How do AirTags work?
A. AirTags send out a secure Bluetooth signal. Nearby devices in the Find My network (which includes millions of Apple devices) detect this signal and securely report the AirTag’s location to iCloud. The owner can then see the location in their Find My app. The entire process is anonymous and encrypted to protect privacy.
