Amazon has updated its Q Business assistant to allow companies to build public-facing chatbots with anonymous user access, enabling organizations to create AI-powered solutions for websites and support portals that can help customers find product information, navigate documentation, and troubleshoot issues without requiring authentication.
With this update, businesses can now deploy chatbots that interact with users without the need for login credentials. This feature allows guest users to access generative AI capabilities to quickly find product information, get technical answers, navigate documentation, and troubleshoot issues.
Companies can configure Q Business chatbots to ingest support documents or other content to ground the bots’ responses to queries. These applications with anonymous access are billed on a consumption-based pricing model, where charges are based on the number of API operations made by the anonymous applications.
This development is part of Amazon’s broader strategy to expand its AI offerings. CEO Andy Jassy has indicated that the company is building over 1,000 generative AI applications, with AI revenue growing at triple-digit year-over-year percentages, representing a multi-billion-dollar annual revenue run rate.
The anonymous user access feature for Amazon Q Business, launched in April 2025, enables organizations to create public-facing generative AI applications without requiring user authentication. This capability allows companies to extend enterprise-grade AI assistance to external audiences through two implementation options: embedding the ready-to-use web experience via iframe for quick deployment, or using Chat, ChatSync, and PutFeedback APIs to build completely customized interfaces.
Amazon Q Business is designed to help employees within an organization by answering questions, summarizing documents, and completing tasks based on internal company data. The recent update fundamentally changes its potential use case by introducing support for anonymous user access, transforming it from a purely internal tool into a platform capable of powering public-facing interactions.
This move signifies Amazon’s commitment to expanding its portfolio of enterprise AI solutions. By making AI assistants accessible to the public, Amazon is addressing a key need for businesses looking to automate customer interactions and improve efficiency.
Amazon Q Business is built on AWS AI infrastructure, leveraging Amazon’s extensive cloud computing and machine learning resources. This provides a robust and scalable foundation for deploying AI assistants. For businesses already utilizing AWS, integrating Amazon Q Business is a natural extension of their cloud strategy.
Companies can configure their Q Business applications to ingest specific data sources, such as support documents, FAQs, product manuals, or internal knowledge bases. This ensures the chatbot’s responses are grounded in the company’s actual information, providing accurate and relevant answers to customer queries.
The pricing model for Amazon Q Business applications with anonymous access is consumption-based, meaning companies pay based on usage, which can be beneficial for managing costs, especially with variable public traffic.
This update to Amazon Q Business, allowing anonymous user access, is a significant development for enterprise AI. It empowers companies to deploy powerful AI assistants as public-facing chatbots, promising improved customer service, greater efficiency, and a more interactive online experience. This move underscores Amazon’s strategic focus on AI and its potential to transform how businesses operate and engage with the world.
