In an exciting development for social media enthusiasts, X (formerly known as Twitter) has announced the rollout of audio and video calls, making it easier for users to connect directly through the app. This feature, which was previously available to iOS users, has now been extended to Android users, marking a significant step towards transforming X into an “everything app.”
Key Highlights:
- Audio and video calls were introduced to iOS users in October 2023 and are now rolling out to Android.
- The feature is part of X’s ambitious plan to become an “everything app,” offering a wide range of services.
- While any user can receive calls, only paid subscribers can initiate them.
- Users have the option to enable or disable the calling feature and can control who can call them through the app’s privacy settings.
Understanding the New Feature
The introduction of audio and video calls on X allows users to connect more seamlessly without needing a phone number, thus enhancing privacy and convenience. This move is seen as an attempt by Elon Musk, the owner of X, to compete with other social media giants and communication platforms like WhatsApp by offering integrated communication tools directly within the social media app.
How It Works
The feature is straightforward to use; after updating the app, users can access the calling function within their settings. There, they can choose to enable audio and video calling and select who they are comfortable using it with – people in their address book, people they follow, or verified users. This flexibility ensures that users have complete control over their communication preferences, addressing privacy concerns effectively.
Strategic Implications
The rollout of this feature aligns with X’s broader strategy to evolve into an “everything app,” similar to China’s WeChat. By incorporating a wide range of functionalities, including peer-to-peer payments and advanced AI-powered features, X aims to offer a more integrated and versatile platform for its users. This approach not only enhances user experience but also positions X as a formidable competitor in the social media landscape.
Expansion to Android Users
Initially rolled out to iOS users in late 2023, the extension of audio and video calling features to Android users signifies a broader commitment to accessibility and inclusivity, ensuring that a wider audience can benefit from these new functionalities. As reported by various sources, including Engadget and TechCrunch, this move is part of a larger effort by X to establish itself as a versatile platform that caters to the diverse needs and preferences of its user base.
The introduction of audio and visual calls on X is a bold move that could redefine how users interact on social media platforms. By eliminating the need for a phone number and providing robust privacy controls, X is prioritizing user convenience and safety. However, the success of this feature will ultimately depend on its adoption by the user base and how well it integrates with the existing functionalities of the app. As X continues to innovate and expand its offerings, it will be interesting to see how these changes influence the platform’s position in the competitive social media market.
