The leading supplier of communication devices and a major mobile manufacturer, Transsion Group has recently introduced the brand Oraimo in India which is a smart accessory brand. The company keeping its brand philosophy in mind has launched this new brand to help the younger generation of India explore a wide variety of options in cool, smart and trendy accessories. This launch has been initiated to help Transsion’s other mobile phone brands such as itel, Spice Devices, TECNO and Infinix. The joint functioning of all these brands together will provide the user a top-notch ownership experience.
Oraimo has been introduced to follow the trend of its associated brands to provide various smart, affordable and innovative accessories like Power Banks, Headphones, Wearable Smart Devices, speakers, cables and so on. Mr. Guoli Liu, General Manager of Oraimo, Transsion Holdings commented on the launch saying,” The growing mobile/smartphone adoption and digital penetration in India are led largely by younger consumers across multiple geographies. These consumers are always on the lookout for more, evolved offerings, which is why we have decided to further enhance their mobile phone ownership experience with Oraimo, our mobile accessory brand. Oraimo products are already extremely popular in several international markets, thanks to their creative and trendy style, functionality, user-friendliness, and convenience. We are confident that Oraimo will delight our customers in India, allowing them to explore more, enjoy more, and create fun, lasting mobile-based experiences.”
The launch has been initiated in order to enhance the spectacular reception received by the company for the highly categorized as well as best-in-class proposition by the Indian users.