TomTom Navigates into Conversational AI: Partners with Microsoft for In-Vehicle Assistant

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Renowned mapmaker TomTom has teamed up with tech giant Microsoft to create a groundbreaking AI-powered conversational assistant for vehicles. This partnership marks a significant leap forward in personalized in-car experiences, promising a future of natural language interactions with your car.

Key Highlights:

  • TomTom and Microsoft collaborate on AI-powered conversational assistant for vehicles.
  • Assistant enables natural voice interaction for infotainment, navigation, and vehicle controls.
  • Leveraging Microsoft Azure OpenAI Service and TomTom’s mapping expertise.
  • Integrates with TomTom’s Digital Cockpit and other automotive infotainment systems.

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A Smarter Way to Drive:

Imagine controlling your car’s temperature, finding the perfect coffee shop, or getting real-time traffic updates, all through a simple conversation. This is the future TomTom and Microsoft envision with their new in-vehicle assistant.

“We’re excited to partner with Microsoft to bring a truly natural and seamless voice experience to drivers,” said Taco Titulaer, Chief Financial Officer at TomTom. “This assistant will make driving safer, more enjoyable, and more connected than ever before.”

The assistant utilizes Microsoft’s cutting-edge Azure OpenAI Service, which grants access to powerful large language models (LLMs) like ChatGPT. This technology enables the assistant to understand and respond to user queries in a natural and conversational manner.

Market Impact:

  • The TomTom-Microsoft partnership is expected to disrupt the in-vehicle AI market, potentially influencing industry giants like Google and Amazon.
  • This technology could make car ownership more appealing to younger generations, who expect seamless and intuitive digital experiences.
  • The integration with existing infotainment systems makes the assistant accessible to a wide range of car models, not just luxury vehicles.

Beyond Maps: A Connected Cockpit:

TomTom’s expertise in navigation comes to the fore, as the assistant seamlessly integrates with its proprietary Digital Cockpit platform. This open and modular system allows car manufacturers to easily incorporate the assistant into their existing infotainment systems.

“We believe in the power of AI to transform the driving experience,” said Satya Nadella, CEO of Microsoft. “Our collaboration with TomTom demonstrates our commitment to making cars smarter, safer, and more personalized.”

The Road Ahead:

With the automotive industry rapidly embracing AI and connected technologies, TomTom and Microsoft’s joint venture positions them at the forefront of this revolution. This new conversational assistant has the potential to redefine how we interact with our cars, paving the way for a future of intuitive and immersive driving experiences.

The partnership between TomTom and Microsoft marks a significant advancement in in-vehicle AI. Their conversational assistant promises a future of natural language interaction with cars, enhancing safety, convenience, and overall driving experience. This move positions both companies as key players in the rapidly evolving landscape of connected car technology.

About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."