When Instagram was rolled out in 2010, it was meant for sharing photos. That has now changed. Nowadays businesses from all over the world use the platform for promoting their services and products. In fact, the power of Instagram can’t be undermined. By the close of 2017, the number of Instagram users had skyrocketed to more than 700 million. And maybe that’s why Facebook decided to acquire the platform for $1 Billion. Although Instagram is an effective marketing platform, earning thousands of followers can be an uphill task, especially when your business is still facing its infancy stage of growth.
In fact, it requires a lot of effort in terms of money and time. Having many followers means that you will have sustainable traffic on your website. Besides that, it helps in winning the confidence of potential customers. Keep in mind that most people fall easily for brands that have many followers on social networks. Fortunately, there are tricks that you can use to attract more followers even when you are on a budget. Below is a compilation of the strategies that you can use to gain more followers on Instagram.
1. Buying Followers
Every business owner desires to have many visitors on his website. Though there are many methods of sourcing for such traffic, the majority of them take ages to materialize. For instance, SEO can take up to a year to generate a considerable number of visitors. That’s why most entrepreneurs prefer buying cheap Instagram followers. When you buy followers, your business grows much faster than you sit back and wait for the followers to trickle in gradually. This is because of the majority of the followers that you buy eventually turn into customers.
The other advantage is that you are brought closer to people that are believed to be in need of your products or services. This is actually clarified by digging into their browsing history to find what they usually look for. In fact, it’s the same criteria that are used by giant search engines when displaying ads on the internet. Moreover, you don’t have to spend a lot of money on purchasing followers. You only buy the number that you can afford, meaning that it’s your budget that determines how many followers you want to have on your Instagram.
2. Join Relevant Communities
The communities that are found on Instagram are made of people that have common goals. There are also others that comprise people that major in a certain niche or field. Joining these communities at random will not yield any meaningful results. In fact, such an approach will even confuse people that are in knowing more about the services or products that you offer. If you want to attract more followers, it’s recommended you strictly join groups that are related to what you do because that’s where you will find people that usually need what you are offering.
For best results, you should make sure you comment on multiple posts that are published by members of the community. But your comments should be packaged to look like solutions to common problems. You should also consider tagging influential people in the groups. Doing so will make them want to check out your posts and eventually share with your followers. When you become active in such groups, people will start to regard you as an authority of your field, which in return will earn you more followers.
3. Post Consistently
Most entrepreneurs that bank on social media marketing assume that the game of hunting for followers ends after acquiring them. The truth is that earning followers is much easier than keeping them. To retain your followers, you have to post content on a regular basis. Whether it’s a video or an image, it helps in keeping your followers engaged. If you don’t post regularly, you will eventually lose your followers. All you have to do is post something unique at least once per day. Nowadays there are even apps that you can use to manage your posts.