In today’s marketing world they talk a lot about excellent customer service, attracting new customers using new forms of communication or reaching new customers in out-of-the-box ways. It is very clear that customers are the most important part of any business as without them any business won’t survive. However, sometimes businessmen are so determined to get brand-new clients that they forget about the ones they already have. And that’s a huge mistake!
Customer retention should definitely not be ignored as loyal existing customers are the ones that usually make up the biggest chunk of your profits. Moreover, it is easier to convince somebody who has already purchased to purchase again than to convince to purchase someone who has not heard of your business before. You can find a lot of customer retention tactics that you should implement to make the customers stay with you but let me tell you about the most original ones used by companies all over the world.
Exclusive rewarding by Starbucks
Starbucks has it all. It is the most famous coffee company in the world and buying a decaf latte with skimmed milk and whipped cream on top has become a kind of symbol of prestige. With such a reputation, Starbucks could not bother and simply do their thing and reap the huge profits throughout all the year. But still – it does care about customer retention and take care of it in a highly effective way.
The customer retention strategy of Starbucks consists of simple but still efficient customer loyalty cards that allow their customers to get special rewards and perks. And these are not only free coffees like in the most coffee places but also the ability to pay first or by phone, taking part in special events or free birthday coffee. With this card, the customers have an opportunity to feel exclusive and a little spoiled what they really like. And they always come back.
Being innovative like Amazon
Amazon is a company that definitely doesn’t rest on its laurels. Even as a pretty successful e-commerce platform, they wanted to go higher and very quickly they became a leader in that field. And they did it by thinking about the customers’ needs and adjusting their offer to fulfill them in the best way possible.
Amazon is constantly innovating and looking for new ways to improve the e-commerce experience for their customers. The company changed the customers’ expectations regarding free of charge and quick shipping and other companies are way behind Amazon in that. Amazon tries their best to provide their customers with the best they are able to give them and never stop because they know that customer satisfaction is the key to success.
Personalize experience in the Disney way
It is difficult to find a child who hasn’t heard of Disneyland. Most kids actually dream of going to Disneyland to go on the rides and see their favorite characters in person (or rather the actors disguised. Even adults are eager to go there and have fun in the Disney theme park.
What is interesting, Disney not only hire the actors to have their characters “alive” but also use technology to give to their customers’ personalized experience and make the visit there memorable. After such experiences, the customers are more prone to come back as they always have good memories and want to do it all over again.