Sideloading Showdown: iPhone Poised for App Freedom, But With Apple’s Bite Still Intact

app store

For iPhone users who’ve long yearned for app freedom, the winds of change seem to be swirling in Cupertino. After years of staunchly guarding its walled garden, Apple is reportedly prepping to open the door to sideloading on iPhones and iPads, albeit with a twist that reflects the tech giant’s signature blend of control and adaptation.

Key Highlights:

  • EU’s Digital Markets Act forces Apple’s hand on sideloading. iOS 17 update reportedly ready with caveats.
  • Two-tiered App Store: Official curated store alongside third-party app marketplaces.
  • Developer choice on payments: Apple’s system or alternative platforms with lower fees.
  • Security concerns linger, Apple warns of potential malware risks.
  • Shifting tides: Will open iOS ecosystem boost innovation or compromise user safety?

app store

This news stems from the pressure exerted by the European Union’s Digital Markets Act (DMA), which aims to curb the dominance of big tech players like Apple and Google. The DMA mandates that platforms with “gatekeeper” power must allow for app installation from outside their official stores, a direct challenge to Apple’s tightly controlled App Store ecosystem.

According to sources familiar with the matter, Apple’s response to the DMA’s pressure comes in the form of a planned iOS 17 update, tentatively slated for release later this year. This update, if true, would introduce a two-tiered App Store experience:

  • Curated App Store: The familiar walled garden where Apple continues to vet and host apps directly, maintaining its existing stringent security and privacy standards.
  • Third-party app marketplaces: Independent app stores, likely subject to some form of registration and oversight by Apple, would be allowed to operate alongside the official App Store. Users could then download and install apps from these marketplaces, a practice currently forbidden on iPhones.

Another significant change involves developer freedom in payment systems. Developers on the third-party marketplaces would no longer be forced to use Apple’s in-app purchase system, which takes a 30% commission on all transactions. They could opt for alternative payment platforms with potentially lower fees, potentially impacting Apple’s lucrative App Store revenue stream.

Developer Concerns and Opportunities:

  • App vetting and moderation: While third-party app stores offer freedom, the responsibility for vetting and moderating apps falls on them. This raises concerns about the potential for low-quality, malicious apps slipping through the cracks.
  • Discovery and promotion: Developers on third-party marketplaces may face challenges in getting their apps discovered by users accustomed to the curated App Store. Apple’s search algorithms and featured placement within the official store have significant influence on app visibility.
  • Monetization options: While alternative payment systems offer lower fees, developers need to build their own infrastructure and handle customer support for in-app purchases. This could add complexity and overhead, especially for smaller developers.

However, Apple’s embrace of sideloading isn’t entirely altruistic. The company has consistently warned of the security risks associated with installing apps from unverified sources, highlighting the potential for malware infiltration and privacy breaches. To mitigate these concerns, Apple is expected to implement safeguards like code signing and sandboxing for apps downloaded from third-party marketplaces, but the effectiveness of these measures remains to be seen.

The impending arrival of sideloading on iPhones raises several crucial questions. Will the increased app freedom foster innovation and competition, leading to a more vibrant mobile app ecosystem? Or will it open the door to security vulnerabilities and user exploitation? Only time will tell how this power shift plays out, but one thing is certain: the iPhone’s once-impenetrable fortress is about to have its walls tested.

About the author


Joshua Bartholomew

A casual guy with no definite plans for the day, he enjoys life to the fullest. A tech geek and coder, he also likes to hack apart hardware. He has a big passion for Linux, open source, gaming and blogging. He believes that the world is an awesome place and we're here to enjoy it! He's currently the youngest member of the team. You can contact him at