Xiaomi India, the country’s No.1 smartphone brand, today brought back its bestselling Redmi K series with the launch of Redmi K50i 5G. Turning the price-to-performance ratio on its head, Redmi K50i delivers extreme performance with the flagship MediaTek Dimensity 8100, 144Hz FFS AdaptiveSync Display, 67W Turbocharge and triple camera set-up at an affordable price. With this launch, Redmi promises a whole new world of extreme performance to the mid premium segment of the Indian smartphone market.
“The Redmi K series set a new benchmark for performance in India with the Redmi K20 and Redmi K20 Pro in 2019, and we are delighted to bring it back,” said Raghu Reddy, Chief Business Officer Xiaomi India. “Redmi K50i 5G is the most powerful Redmi ever. It has everything a consumer would want, from an insanely powerful processor to one of the highest refresh rate displays to phenomenal cameras to great battery life with super fast charging. This is extreme performance, with zero compromises. And as befits a Redmi device, it is affordable too, reflecting our constant commitment to make technology not just cutting edge but also accessible!”
Extreme Performance:
What makes Redmi K50i 5G an extreme performer is the flagship processor that drives it. The heart of the phone is the MediaTek Dimensity 8100 processor, which is built using the TSMC N5 (5nm-class) process, and comes with four ARM Cortex A78 super cores, and four ARM Cortex A55 efficiency cores, striking the perfect balance between power-packed performance and power efficiency. The result is a processor that is capable of handling anything and everything that is thrown at it and delivers Antutu scores that are higher than almost every flagship chipset out there. Aiding this ultimate performance are speedy LPDDR5 RAM and UFS 3.1 storage, ensuring speedy and smooth multitasking. Whether it is multitasking between dozens of apps, editing videos and images, or getting through intense sessions of BGMI, Genshin impact and Asphalt racing, Redmi K50i 5G is exceptionally comfortable with extreme performance. The phone comes with LiquidCool 2.0, featuring a 7-layer graphite sheet which ensures that it stays cool no matter how hefty the tasks may be.
Extremely smooth Display:
Adding an extra edge to this performance, is a top of the 16.7cm (6.6) full HD+ liquid Field Fringe Switching (FFS) display. A first in a Redmi device to support Dolby Vision™, with 100% DCI-P3 gamut coverage, support for 1 Billion colours, and a market-leading 144Hz 7-stage adaptive refresh rate. The display can smartly switch refresh rates depending on the content being shown on it, optimising battery life. Field Fringe Switching enables the display to deliver better light transmittance, better colour reproduction and wider viewing angles, all while keeping it power efficient.
Redmi K50i 5G delivers exceptional multimedia as well. The phone comes with support from Dolby Atmos®, as well as Hi-Res wired and wireless audio. On board are dual stereo speakers for terrific sound along with 3.5 mm audio jack for those who want to use wired headphones with the device. It supports a 3.5mm audio jack too – it can not only support regular earphones, but even powerful headphones, thanks to its output capacity of 500 mv at 32 ohms. Audiophiles can leave their DACs behind! Taking the experience a notch higher, Redmi K50i 5G also comes with dual voice assistant making it a perfect intelligent, entertaiment partner.
Redmi K50i 5G also comes with tools that let users create their own cutting edge content. The phone delivers top-notch photography performance thanks to a triple camera arrangement, spearheaded by a flagship level 64 megapixel main sensor, backed by an 8 megapixel ultrawide for a wider perspective. No matter how extreme the conditions, these cameras will deliver sterling colours and richly detailed images and videos. Settings like focus peaking, long exposure, time burst and clone, make these cameras a content creator’s dream. What’s more, the power of the Imagiq 780 Image Signal Processing means that one can actually shoot, edit and share right from the device itself.
Redmi K50i 5G is in fact ‘India ready 5G’ device in the truest sense of the term. The first Redmi device to support 12 5G bands which have been tested with impressive results, on 5G networks in an out-of-lab setup in collaboration with Reliance Jio.
“5G has for long been just a word or a number on spec sheets. But on Redmi K50i 5G, it is 5G not only in name and performance, but in terms of actually a real and live tested functionality,” said Raghu Reddy. Incidentally, Redmi K50i 5G not only packs in the latest connectivity but also supports the most traditional one as well – it comes with infra-red support, a Redmi staple that lets users use the phone as a remote!
This high performing device lasts for quite a while too, thanks to a large 5080 mAh battery, with a 67W Turbo Charger worth INR 1999 included free in the box. The large battery will comfortably get through a day and more of usage, and thanks to the charger, can be fully recharged in a mere 46 minutes. In fact, just 15 minutes of charging should be able to see most users through a day. Using the phone itself is a breeze, as the phone runs on Android 12 with the iconic MIUI 13 interface, which provides users multiple features even while giving them the space to explore.
All of this lies inside a beautifully crafted and rock solid design. The Redmi K50i 5G comes with Corning® Gorilla® Glass 5 protection and also an IP53 rating, making it a great companion for extreme conditions. The phone comes in three eye-catching shades – Quick Silver, Stealth Black, and Phantom Blue.
It is sleek. It is smart. And it is an extreme performer across all departments. Just as the first Redmi K series phones totally transformed consumer expectations, so will the latest phone from the series.
Redmi Buds 3 Lite
Redmi India also added to its rapidly expanding audio portfolio, launching its most advanced wireless earbuds yet, the Redmi Buds 3 Lite.
Redmi Buds 3 Lite stand out from the TWS crowd with their ergonomic design and weigh a very pocket-friendly 35 grams. These are Redmi’s first double-tiered silicone earbuds and literally blend into your ears, providing a snug yet secure, and comfortable fit. You can put them on and lose yourself for hours in the world of sound, delivered by a 6mm dynamic driver, especially tuned by the Xiaomi Sound Lab to offer the best-in-class audio quality.
Redmi Buds 3 Lite also come with Advanced Bluetooth 5.2, and environmental noise cancellation (ENC), ensuring stable and fast connectivity, and a crystal clear calling experience, even while keeping a check on power consumption. When fully charged, Redmi Buds 3 Lite can deliver upto 5 hours of listening time, and with the case, can serve up to 18 hours of sterling audio. Both buds and case have LED indicators on them to let users know of connectivity and battery status. Battery charging is swift, thanks to USB Type C connectivity – charging the Redmi Buds 3 Lite for just ten minutes can yield up to 100 minutes of music playback.
Redmi Buds 3 Lite also come with IP54 dust and water resistance, making them great partners for the great outdoors as well as the gym.
Pricing and availability:
Priced at INR 25,999 and INR 28,999 for the 6GB +128GB and 8GB + 256GB respectively, the new Redmi K50i 5G will be available across online and offline stores including Mi.com, Mi Home, Amazon.in. Consumers can also get their hands on the new Redmi K50i 5G at an exciting early bird offer of INR 20,999* (6 GB+128 GB) and INR 23,999* (8GB + 256GB) respectively starting 23rd July.
Priced for INR. 1,999 Redmi Buds 3 Lite will be available on Mi.com, Mi Home, Amazon.in, starting from 31st July. Consumers can also avail an early bird offer of INR. 500.
