Marketing your small business is extremely important, but you might not always have as much money to spend on your marketing as you’d like. If you’ve got a smaller marketing budget, don’t worry. There are still plenty of powerful and impactful ways to market your small business without spending a fortune. Here are the best ways to get new clients and keep your company on consumers’ minds.
Everyone loves to get free things, right? With minespress, you can get high-quality promotional items for your small business. Promo items are an excellent and cost-effective way to market your business because most people keep these gifts for months. Every time the potential customer picks up your promo pen or uses your promo umbrella, they will remember your business and the service or items you provide.
Giving out these promo items helps people associate an enjoyable experience with your business which will help bring them into your store or pick up the phone to call for a consultation. A study by the Advertising Specialty Institute showed that 85 percent of consumers remembered companies that gave them a hat or shirt. You don’t have to spend tons of money to get great items, either. Invest some of your marketing budgets on promo items and you’ll notice a huge difference in your sales.
Target the Right People
The point of marketing is to get the right people into your business. But how do you find the right people and what does that perfect customer look like? Think about who your best customers are right now. Are they young, athletic women? Are they older adults with families? What type of clientele are you serving best? Pick your target demographic and make sure your marketing strategies align with attracting these people.
You can utilize a free person search on your current customers to discover what they might have in common. This is valuable information and can make all the difference in your marketing strategy. Take a day and work on refining the idea of who your current and potential customers are, and use all the information and analytics you possibly can to help you determine this population. Your marketing team will thank you for this important information!
Leverage Your Current Customers
Your best customers are also your best marketing resource. Use your current ideal client to help you find more perfect customers. You can do this by implementing a referral program and asking your current clients to provide referrals. Include an incentive for both parties with this program. Chances are, your current customers already want to tell their friends about how amazing your business is, but you can still offer a free service or a discount if they successfully refer someone. These referrals will mean more than your own outreach strategies because they are from trusted friends. People are more likely to check out businesses if they are recommended by friends or family who had wonderful experiences.
Also, don’t be afraid to ask your best customers for advice or insights. Ask them why they continue to frequent your business. What is it they like? Where do they see room for improvement? Your clients have the advantage of an outside opinion, which you’ll never have. They can provide valuable insights into your business and what is or isn’t working.
You don’t need a huge budget to have a powerful marketing strategy. Find the right promotional items and the best customers, and use your current clients to your advantage. If you’re willing to put in the work to have a great marketing plan, your business will thrive —even without endless resources.