As the global market for action cameras is heating up a lot, makers of Polaroid Instant Cameras wants to get the first movers advantage with the launch of it’s two new and ambitious products the Polaroid Cube and Polaroid ZIP printer. Priced at Rs. 9,099 and Rs. 12,350 respectively, the Polaroid Cube and Polaroid Zip Printer will go on sale exclusively via Flipkart.
“We have made history today,” remark by Sridharan Narayan, vice-president, consumer services further cement their marketing strategy.
In Tier-II and III cities, there is high demand for action fueled photography, especially amongst the youths. Polaroid has designed their marketing strategy very carefully to target this segment by making their product synonymous to instant and adding a smart set of equipment that are compatible with this camera including a selfie stick and a monkey mouth.
Polaroid also revealed two other products Polaroid Cube + Wi-Fi Lifestyle Action Camera and Polaroid Snap Instant Digital Camera that will launch by the end of this year. Whereas, the pre-bookings will commence December onwards.
“As compact as it gets” is the line that was used by the company during the press release of this product and this is said very aptly so. The device has got a very small form factor and weighs just 9 gms. The cube is specially designed to capture all forms of action with the intention of recording and reliving each and every moment again.
The camera of Polaroid Cube has a 6MP shooter and is capable of shooting 1080 x 720p resolution videos. Polaroid claims that the Cube can stay powered for 1.5 hours on a full charge. The device is available in three different color variants i.e. Black, Blue and Red.
Polaroid ZIP Printer:
Polaroid ZIP Printer will completely revamp the word “Instant” when it comes to photography, in India. It features a click and print feature that takes out a print in under a minute.
It also features ZINK, a zero ink paper that offers deep, rich colours, fade-proof, waterproof, tear-proof images. The device prints smudge and water proof photos that are 2″ by 3″ in size.
The printer has a 500 mAh battery inbuilt and is small enough to fit into your pockets. Polaroid claims that the printer can print 25 images on a single charge. The device comes in Black, White, Blue and Red color options.
“While action photography holds 40% of the total global market, it’s still at a nascent stage in India. Statistics reveals that there is growing demand for devices that are portable and cater to the needs of the creative enthusiasts. We’re excited to tie up with Polaroid to enhance our category portfolio,” said Adarsh K Menon, Flipkart’s Vice President (Electronics).