PhotoRoom Distinguishes Itself from OpenAI and Midjourney

PhotoRoom Distinguishes Itself from OpenAI and Midjourney

In a rapidly evolving AI landscape, PhotoRoom has carved out a unique niche, differentiating itself significantly from AI powerhouses like OpenAI and Midjourney. This article delves into the essence of PhotoRoom, emphasizing its distinctive approach and vision, as outlined by its CEO.

Key Highlights:

  • PhotoRoom, a Paris-based startup, was launched in 2020, focusing on AI-driven photo editing, particularly background removal .
  • It has seen over 40 million downloads and offers services in 28 languages, catering to a wide range of users from individual sellers to small businesses .
  • Unlike OpenAI and Midjourney, which focus on generating aesthetic and often overly polished images from textual prompts, PhotoRoom aims at producing realistic and practical images for e-commerce .
  • The company stresses the importance of “useful AI,” where the focus is on enhancing product images while maintaining their authenticity .

PhotoRoom Distinguishes Itself from OpenAI and Midjourney

PhotoRoom’s Vision and Technology

PhotoRoom CEO Matthieu Rouif emphasizes the importance of AI in enhancing online product images, crucial for sellers in a predominantly mobile commerce environment. The startup has introduced several innovative features, such as AI-generated backgrounds and shadows, aiming to make high-quality product photography accessible and affordable ​​.

Unique Features and Services

  • Object Removal: This feature allows users to magically erase objects from photos, enhancing the overall image without complex editing​​.
  • AI Backgrounds and Shadows: Users can easily remove and replace backgrounds or add realistic shadows to images, which was once a costly and time-consuming process​​.
  • Batch Mode Editing: This efficiency tool enables the editing of hundreds of photos simultaneously, significantly reducing the time required to prepare product listings​​.

Transforming the E-commerce Landscape

PhotoRoom’s AI tools have had a transformative impact on various users, from professional photographers to e-commerce businesses, by saving time and elevating the quality of their visual content. The app has empowered users like Owen Lloyd, whose sales skyrocketed from using PhotoRoom’s editing capabilities​​.

Technological Innovation and User Focus

PhotoRoom’s technology stack is specifically designed for e-commerce and online selling. This focus is evident in their commitment to “useful AI”, where the goal is not just to create visually appealing images but to ensure these images serve a practical purpose—boosting online sales by enhancing product visibility and appeal. The app’s ability to remove backgrounds, add realistic shadows, and ensure high-quality product visuals, even for users with minimal photography or editing experience, underscores its dedication to practicality over aesthetics​​​​.

Ethical AI Use and Future Orientations

Amidst growing concerns over AI ethics, PhotoRoom positions itself as a company deeply invested in ethical AI use. The platform’s approach includes transparency in AI-edited content, rigorous privacy protocols, bias audits, and fostering open dialogues on ethical AI use​​. This conscientious approach not only differentiates PhotoRoom from its competitors but also builds trust with its user base by ensuring that the technology is used responsibly and constructively.

PhotoRoom addresses the ethical concerns around AI photo editing, including potential manipulation, privacy issues, and bias. The company focuses on transparency, privacy protocols, and bias audits to ensure ethical use of its technology​​.

In contrast to OpenAI’s and Midjourney’s focus on generating visually stunning images from text, PhotoRoom prioritizes practical, realistic photo enhancements tailored to the needs of online sellers and e-commerce platforms. With a keen focus on “useful AI,” PhotoRoom leverages technology to streamline and democratize professional-grade photo editing, making it accessible to a broader audience without compromising on quality or ethical standards.


About the author

Alice Jane

Alice is the senior writer and responsible for managing software and tablets section of PC-Tablet. She is very passionate about Gadgets & Technology and always looking around to use them in an innovative way in daily life. She reviews Gadgets & Applications to tell users about their optimum use to get the most out of in which they've put their time and hard earned money. You can contact her at