Panasonic has launched the latest budget smartphone in P series line up; the P55 Max. It comes in two color variant Matte Black and Champagne Gold and is priced at INR 8,499. The device is already available exclusively on Flipkart. The Panasonic P55 Max is a direct competitor of the Moto E4 Plus that was launched in India last week and is available exclusively on Flipkart.

Panasonic P55 Max specifications:

  • 5.5 inches 720p HD display with 2.5D curved glass.
  • Ashai Enabled Glass for Display Protection.
  • 64 bit, 1.25 GHz  MediaTek MT6737 quad-core chipset.
  • Mali T-720 GPU.
  • 3GB RAM.
  • 16GB of internal storage which is further expandable up to 128GB via microSD card.
  • Android 7.0 Nougat.
  • 13 Megapixel rear camera with a quad LED flash.
  • 5 Megapixel front camera.
  • 5000 mAh Li-ion Battery

Furthermore, the handset connectivity features include 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS and measures 152×77.6×8.7mm and weigh around 180 grams.

Speaking at the launch, Pankaj Rana, Business Head – Mobility Division, Panasonic India, comment:

“In today’s connected world, smartphones have become the lifeline drawing parallels amongst work-life balance. Be it home, work or, anywhere ZipPlay –understands and maps your need to help simplify your life. The long lasting 5000mAh battery further ensures the seamless functioning without interruptions. We believe P55 Max will be the quintessential solution-provider for individuals in the value-based smartphone segment.”

Panasonic has given their major emphasis to entry and mid range level smartphones. The Company’s previous offerings were good enough to cater the potential and saturate the Indian market, but still, they cannot find the level of success considering the time they spend in a market and the brand name. Panasonic has to come up with interesting hardware configuration for price sensitive market to grab the attention of good volume of Indian consumers