In its quest for customers in rural areas, Honda Motorcycle and Scooter, India – a wholly owned subsidiary of Honda Motor Company has introduced a new bike named Honda CD 110 Dream. The company claims it is the most affordable bike launched till now. HMSI, set up in 1999 has already earned credibility in the market and amassed impressive numbers over the years.
Honda CD Dream 110 will be available for Rs. 5,000 less than the price of Dream Neo bike, and for Rs. 7,000 less than Dream Yuga bike, seen as the predecessors of newly launched bike. At first sight, one can discern no difference between the bike and its predecessors, however, Honda points out change in color, alloy wheels and body graphics as the new additions.
The bike is available in red, blue and gray straps on black color. It is likely to be dispatched to dealers from the second week of this month. With the launch, it is evident that Honda has now set its eye on rural markets. In a bid to challenge its former partner Hero MotoCorp.
“The launch of CD 110 Dream completes our portfolio in the 100-110 cc segment. The bike that is going to be the most affordable bike to be launched by Honda in India will help us cater to the basic sub-segment of 100-110 cc vertical,” HMSI Vice President of Sales & Marketing, Yadvinder S Guleria said.
We are now fulfilling the utilitarian needs of urban customers with Honda CD 110 Dream. We are confident that the bike will ride Honda into the hinterlands and multiply the success of existing Dream series motorcycles,” he added, further.
Currently, Honda Motorcycle and Scooter India has three manufacturing plants set up in Haryana, Rajasthan and Karnataka. Annual production capacity of these plants is 46 lakhs. Fourth plant is under construction in Gujarat to scale up annual production capacity.