We’re looking forward to 2021. Looking forward to a year full of new online casinos and more opportunities to play high-quality gambling games on the web. This will make it easier for you since you can easily find out great places to play while taking a break from the office work that’s getting in the way of your fun.
Online Casino Industry’s Biggest Trends in 2021
Online casino gamblers should expect that the trends in this industry in 2021 will be focused primarily on Artificial Intelligence and Augmented Reality. These will be geared towards customer service, which is a determining factor for online casino players. They want to maximize their playtime as much as possible, which means they want to spend less of it on customer service issues and more of it gambling.
With increasing pressure from regulators for online casinos to provide more consumer safeguards, these new technologies are being utilized to help reduce the need for manual intervention of human agents who tend to make mistakes that can have been prevented with an AI-powered chatbot or live chat system. In other words, players may never speak with another person again when their game is in progress.
Casinos can utilize AI-powered video monitoring and facial recognition algorithms to ensure that no money is being exchanged with parties who are under 18, which is often the case at these types of establishments. Another industry trend that will likely occur over the next 5 years is the trend towards virtual reality, which has already been implemented at Caesars Entertainment that includes the construction of several VR attractions which utilize augmented reality and virtual reality technology.
Amounts of players and data
The online casino industry is in a tremendous phase of expansion. A great many online casinos are being developed each year. And each year many new games and activities are being included, such as E-sports, in the form of e-sports betting. One of the most important results of the development of online casinos is that they can gather data about players. They utilize this data to make lots of people gamble, thus earning more profit. It has been demonstrated that online casino gamblers play for longer periods than land-based gamblers per visit and also spend much more time per visit than land-based gamblers.
New technologies coming into the industry
There are three main categories that are being introduced into the gambling industry: Artificial Intelligence, Augmented Reality, and Virtual Reality. These technologies have been introduced to make the online gambling experience more interactive.
Artificial Intelligence is a technology that is applied to devices and casino apps to improve or enhance them. This has been used in the online gambling industry to develop new systems that make it easier for players to search for games, play their favorite games, and receive information about new live dealer games through their devices. Artificial Intelligence can learn from mistakes and improve performance over time.
Augmented reality is a technology that increases the level of immersion for players by allowing them to interact with virtual elements in real life. The interaction between real-life and virtual elements can be observed through the use of these devices. The greatest example of Augmented Reality is Pokémon Go. This game uses Augmented Reality to enhance the experience of the player by portraying an entire city as if it were one large game board.
Virtual reality is a technology that blocks out the real world, immersing the player in a virtual environment. This technology gives players the feeling that they are involved in whatever activity they are playing. As for online gambling, Virtual Reality has been used to create casinos that are entirely virtual; therefore, the players can engage in gambling without having to leave their homes. The introduction of Virtual Reality has also allowed gambling companies and casinos to let customers try out their games before the actual bets have been placed.
Cryptocurrency as new payment methods
Cryptocurrency is a digital currency that uses cryptography to secure its transactions and control the creation of new units.
Cryptocurrencies are a type of payment method which have been experiencing an increase in usage since 2016. Cryptocurrencies such as Bitcoin enable users to make payments without using a bank or government-issued currency, enabling traders to avoid taxation on their purchases. Gamers, in particular, can use cryptocurrency as part of their online gambling services.
Gamers across the world have turned to cryptocurrency as an alternative payment method for games like poker or dice because it is cheaper than using credit cards or PayPal and takes less time than waiting for transfers from banks.
Reasons for the increase in online casinos popularity
The main reason why online casinos are more popular than land-based casinos is that they are accessible at any time and from anywhere. There has been a rapid increase in the number of people who have mobile phones and tablets. Because these devices have been invented, people can gamble anywhere. Another reason why online casinos are more popular than land-based ones is that they have made it easy for people worldwide to play their games.
Biggest Concerns for Casino Operators
The biggest issue faced by online casino operators is technological advancement. This problem is due to the fact that technology has been developing at such a rapid pace. Therefore, casinos have not been able to keep up with this development.
On the other hand, online casino operators are concerned about opening new casinos such as land-based casinos and mobile casinos. They know that it is only a matter of time before their customers leave their current casinos and start playing at these newer and better alternatives.
When it comes to technological advancement, online casino operators are forced to catch up with these advancements. They have had to modify their games to keep up with trends and the competition. Almost every big online casino now has its games optimized for mobile devices. Some even consider that sphere to be their niche in the industry, for example, arcanebet, which focuses mainly on eSports and competitive mobile games.
Another way online casino operators have tried to stay ahead of the game is by providing free games for players. This is significant because it lets players test out the product before gambling.
Online Competition From Gaming Operators Outside of the Las Vegas Market
Glenn Christenson, CEO and owner of Las Vegas Advisor, stated that “Golden Gate has been a great success story for the locals in Macau, but the big question is whether it will be able to attract the volume of high-end customers needed to fill their new expansion or if they will have to compete for a smaller base.”
The main threat arises from the fact that there are many other casinos being developed in Macau. This development of casinos is not limited to Macau; instead, they are being developed worldwide. Although online casinos have been popular in Macau, it is hard to say whether or not these people will start playing at other casinos in places such as Las Vegas.
Online gambling has become a booming industry. Even though gaming operators are concerned about competition, this type of competition has positively impacted the industry and only helped it grow further.
Changing Approach to Marketing and Advertising
The online casino industry has been evolving. As a result, it has changed the way that online casinos advertise themselves. There are different ways in which online casinos promote themselves; these include:
- Press releases
- Face to Face Meetings with Media and Partners
- Launch Events
- Interactive Events for Players
In addition to the above methods, online casinos have also started placing their adverts on popular websites such as Google and YouTube.
The online casino industry has changed significantly over the past few decades. Online casinos now have many more benefits than they originally had. No longer are casinos just a place to gamble, but instead, they have become an integral part of people’s lifestyle.
The industry has become more democratic and operates on an equal plane for everyone. Thus, it is vital that casino operators know about online gambling legislation and keep up to date with current developments in the industry.