One of the prime reasons referred to BJP’s massive electoral victory is that the party was more enlightened into online social media and networking, and could better utilize online platforms as part of its election campaigns. PM Narendra Modi headed the way by turning into a real influencer on Twitter and Facebook.
The Internet could simply be an intense medium for politicians to correspond with country’s population, as well as accumulate transparency in operations, Facebook Chief Operating Officer Sheryl Sandberg said in her recent interview to NDTV.
PM Narendra Modi is the world’s second most prominent government official, with in excess of 18 million Facebook fans simply behind US President Barack Obama.
“Internet brings in transparency. Politicians should use Facebook and share what they are doing (with the public). A perfect example is Narendra Modi, who has extensively used Facebook in his electoral campaign. His following on Facebook with over 18 million followers is only next to Obama. This is an important medium,” Sandberg said.
Sandberg likewise underscored the importance of India that has in excess of 100 million active Facebook users. In an interview, she unveiled, “India is an extremely guaranteeing business sector with exceptionally dynamic Facebook clients. It ought to turn into Facebook’s biggest business.”
She further included — “There are a billion individuals in India who haven’t joined and will associate. It’s a perpetual chance to develop with extremely dynamic Facebook clients. As expected, most Indians access Facebook on portable. On the other hand, the test is to bring the following billion Indians on Facebook.”
On microblogging website Twitter, Narendra Modi is the fourth most “followed” world pioneer, ahead of the White House as far as number of followers are concerned on the microblogging website.