Misfit, cofounded by Apple Inc. (NASDAQ:AAPL) former CEO, John Sculley has launched its new line-up of wearables in India with an exclusive partnership with one of the popular e-commerce giant, Snapdeal.
Misfit has launched three new wearables for the Indian consumers, named Misfit Flash Link, Misfit Flash and Misfit Shine. The price of these wearables is Rs. 1,999, Rs. 2,499 and Rs. 5,499 respectively.
Priced at Rs. 1,999, Misfit Flash Link is the cheapest of all three wearables available currently. Misfit Flash Link offers multiple features like fitness tracking and sleeps tracking.
Besides fitness and sleep tracking, you can also use this wearable for clicking selfies, controlling music player and changing slides. All these features are operated by a smart button on your wrist; however Flash Link does not provide you a bracelet, but just a clip.
Priced at 2,499 INR, the Misfit Flash is a bracelet wearable made of soft-touch plastic with an availability in different variants of colours.
The Misfit Flash keep records of calories burnt by the user, steps taken by them and sleep pattern followed by them. It notifies the progress with the help of LED light. Just like a Misfit Flash Link wearable, it is also operated by a smart button.
Misfit Shine is the most expensive of all the wearables launched by the company and is priced at 5,499 INR. It’s titled as the best designed smart band that keeps tracking your health and fitness. It calculates calories burnt by the person in a whole day along with the perfect track of light and deep sleep.
Beside regular plastic band, Misfit Shine will be available in two different materials like polished necklace and leather band.
Misfit Shine and Flash: Introduction Video
https://www.youtube.com/watch?v=EGb1RbVBbkA
All three fitness tracker launched by the company are water resistant and with the help of companion app; trackers can communicate with smartphones. The Companion app is available for both Android and iOS platform.
Misfit CFO and COO, Christy Le at the launch event of new bands said, “India is fast growing market for new technology and has tech-savvy, passionate and enthusiastic audience, and we are excited to share our products and technologies with them.”
