Meta Platforms has made virtual reality more attractive than ever with a permanent price reduction for its popular Quest 2 headset. Effective immediately, the 128GB model is now available for $249, marking a $50 decrease from its previous price of $299. The 256GB version is also seeing a $50 drop, landing at $299.
Key Highlights:
- Meta Quest 2 prices slashed permanently – 128GB model now $249, 256GB model $299
- Move makes VR more accessible, potentially boosting adoption
- Quest 3 launch on the horizon with advanced features and higher price tag
- Price cut accompanied by software update enhancing performance
This strategic move comes in anticipation of the upcoming launch of the Meta Quest 3, expected later this year. While the Quest 3 will boast higher resolution, stronger performance, and advanced features, it will likely carry a significantly higher price tag. By lowering the barrier to entry for the Quest 2, Meta aims to maintain momentum in the VR market and cater to a wider audience.
“We’re incredibly passionate about making VR accessible to everyone,” said Andrew Bosworth, Chief Technology Officer at Meta. “This price reduction reflects our commitment to expanding the VR community and bringing the magic of immersive experiences to even more people.”
The price cut aligns with Meta’s recent focus on making VR a mainstream phenomenon. Earlier this year, the company launched Horizon Worlds, a free social VR platform, and continues to invest heavily in VR content creation and development.
Increased VR Accessibility:
- The price cut makes VR more enticing for budget-conscious consumers, families, and educational institutions.
- This could lead to significant growth in the VR user base, fostering a larger community and driving further content development.
- Potential applications for education, training, and remote collaboration could be amplified with increased accessibility.
Beyond the Price Cut: Performance Boost Coming Soon
Meta isn’t just making VR more affordable; it’s also enhancing the experience. Alongside the price reduction, the company announced an upcoming software update for both the Quest 2 and the Quest Pro that will further optimize their performance. The update will improve the GPU and CPU capabilities, potentially leading to smoother gameplay and more immersive visuals.
Meta’s permanent price reduction for the Quest 2 makes VR more accessible than ever, potentially opening the door to a wider audience. This strategic move, coupled with upcoming software enhancements, reaffirms Meta’s commitment to leading the VR charge and democratizing immersive experiences. While the Quest 3 promises advancement, the Quest 2 remains a compelling option for anyone looking to take their first steps into the exciting world of virtual reality.