LeEco is expected to unveil concept EV prototype of its Le Super Car at the upcoming Beijing Auto Show. To be launched by LeAuto, a subsidiary of LeEco, the upcoming Le Supercar is expected to create new benchmarks in the automotive industry.

In a major reshuffle ahead of the upcoming Beijing Auto Show, LeAuto has appointed renowned Chinese autonomous driving expert Dr. Kai Ni as Vice President of the smart driving department at a news conference hosted by LeAutoLink, LeAuto’s leading Internet of Vehicles (IoV) system.

Ever since LeEco announced its plans to enter automotive industry, the company had established fruitful partnerships with Aston Martin in a joint venture deal. Moreover, the company also formed alliances with Chinese ride-sharing app Yidao Yongche and Beijing Dianzhuang Technology Ltd including a strategic alliance with smart EV start-up Faraday Future.

Commenting on the developments, Lei Ding, co-founder and global vice chairman of LeAuto revealed that the work under the new automotive department is going on in full swing and has been given high priority. The company is keen to invest in the evolving smart driving technology to make a difference, adds Ding.

Ding also disclosed that with experts like Kai Ni and other great talents joining the company, the automotive department is all set to seize a considerable market share in this brand-new arena and will also focus on accelerated growth.

Meanwhile, LeEco revealed that by establishing relationships with reputed companies in the automotive sector and by hiring experts, the company is looking forward to achieving a significant milestone in its quest to move ahead with the development of products related to smart, Internet-connected EV R&D, EV charging including production, manufacturing and sales of Le Supercar and related accessories.

LeEco, the makers of the flagshipĀ Le 1s superphone also explored potential cooperation and avenues in areas including autonomous driving, when Hubertus Troska, Chairman and CEO of Daimler (Greater China Region), and Professor Hans Georg Engel, R&D head of Daimler China visited the company facility recently.