To celebrate LeEco’s incredible start in India, LeEco Day scheduled to be held on February 25 in association with Flipkart will offer Rs 8 crore worth of prizes including exchange and bank offers for those customers who purchase Le 1s and Le Max smartphones. The company sources revealed that the event is planned to show an expression of gratitude to LeEco’s growing number of customers and loyal fan base in India. Going forward, Le 1s, which was until recently sold over the span of three flash sales will be available for purchase without any registration requirements from February 25.
Commenting on the upcoming LeEco Day, Atul Jain, COO at LeEco Smart Electronics Business department said that the company is excited by the response of the customers to the recent flash sales of the flagship Le 1s. Jain further revealed there is a huge demand for Le 1s including the super-premium Le Max and this was one of the prime factors which motivated us to come up with something like LeEco Day.
While you can trade-in your old smartphone for up to Rs. 6000 to obtain #SuperPhoneLe1s, Flipkart is providing up to Rs. 20,000 for #SuperPhoneLeMax on February 25. Moreover, customers will be avail 10% cashback in the form of discount if they make use of Axis bank debit and credit cards.
On LeEco day, you will have a chance to enter into a drawing to win a Mahindra KUV100 if you purchase any of their devices. Flipkart is also providing Bluetooth headsets to 2000 lucky winners who purchase either Le 1s or Le Max on February 25. Even though Flipkart has announced that there will be thousands of exciting gifts to be won on LeEco day, they haven’t revealed the name of gifts that will be offered to the customers.
With surprise offers and exciting prizes on the kitty for customers who buy LeEco devices on February 25, the shopping carnival is all set to witness unprecedented popularity among consumers.
With total sales amounting to 220,000 orders within a short span of 31 seconds over the last three flash sales, the product received over 20,28,000 registrations. According to company sources, these figures are a proof of LeEco’s unparalleled growth and momentum within just a month of launch and referred to as LeEco Phenomenon.
LeEco is also scheduled to release an Over the Air (OTA) update by the end of February which will address heating and issues associated with the camera. The flagship EUI system will be refreshed with the relevant content ecosystem from Eros and Yupp TV and is expected to be available by the end of Q2 2016.
Additionally, by creating 555 world class service centres across India alongside 24/7 toll-free support and guaranteed regular updates, the trust among people in the new brand has increased considerably since the first flash sale.
During the recent ‘Black 919’ festival, LeEco sold 572,000 Le Superphones and 355,000 Letv Super TVs through LeMall.com, making it one of the biggest event in China’s e-commerce history.