A new domestic mobile maker enters in the India smartphone Market known as Kult. The company has introduced a new entry level smartphone Kult Beyond which comes with a price tag of INR 6,999 and exclusively sold on Amazon India from August 18, as the registrations for the sale is open now.

Furthermore, the fingerprint scanner can also be used for answer calls, play and pause music/ movies, turn off the alarm and scroll homepage. Moreover, the connectivity options include  Wi-Fi, Bluetooth, GPS, FM radio, 4G VoLTE support, and MicroUSB.

Commenting on the launch, Hardip Singh, Executive Director, Optiemus Infracom said, “Today’s hyper-connected millennial demands high-performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage.” He further added, “At Kult, our endeavor is to offer made-in-India and best in class smartphones at very compelling price points. We are confident that Kult Brand will connect with today’s youth and meet their demands and requirements at large. We expect to see a huge demand for Kult Beyond and are bullish on its success.”

The entry level market segment is flooded by numbers of local and foreign players. Intex and Micromax are already ruling the segment and the other brand like Xiaomi seem to hold the right nerve of Indian customers by launching very competitive and stunning Redmi 4A handset. So, it will be interesting to see that how this new brand performs with mediocre hardware and good camera setup.

Kult Beyond Smartphone Specifications:

  • 5.2-inch HD (720×1280) IPS on-cell display.
  • 1.25GHz quad-core chipset coupled with Mali T720 MP1 GPU clocked at 650MHz.
  • 3GB of RAM.
  • 32GB of inbuilt storage that can be further expanded up to 32GB via microSD card.
  • Runs on Android 7.0 Nougat.
  • Dual SIM (Micro+Micro).
  • 13-megapixel rear camera with dual-tone LED flash.
  • 13-megapixel front facing the camera with dual-tone LED flash.
  • Fingerprint scanner at the back side.
  • 3000mAh battery.