Hype Fizzled: Tech Features That Failed to Impress in 2023


2023 saw its fair share of technological advancements, but not all glittered as advertised. Some highly hyped features failed to deliver on their promises, leaving users disappointed and questioning their true value.

Key Highlights:

  • Meta AI Personas left users cold despite celebrity endorsements.
  • Google Search Generative Experience fell short of promises.
  • Tesla Autopilot faced safety concerns and recalls.
  • Apple Watch Blood Oxygen Sensor raised accuracy questions.
  • Humane AI Pin’s voice cues proved inconvenient and disruptive.


Here’s a closer look at five tech highlights that fizzled out in 2023:

  1. Meta AI Personas: Celebrity Chatbots Crash and Burn

Meta’s attempt to personalize the digital experience with celebrity-faced AI companions backfired spectacularly. These “AI Personas” promised engaging conversations and tailored advice, but users found them shallow and generic, with little connection to their famous avatars. The exorbitant fees reportedly paid to celebrities only added to the sense of disappointment, prompting questions about the feature’s cost-effectiveness and ethical implications.

  1. Google Search Generative Experience: AI-Generated Results Miss the Mark

Google aimed to revolutionize search with its Generative Experience, promising results tailor-made to individual queries. However, the generated content often missed the mark, lacking accuracy and context. Users complained of factual errors, irrelevant information, and an overall uncanny valley effect. While Google continues to refine the technology, it’s clear that AI-powered search still has a long way to go before reaching its full potential.

  1. Tesla Autopilot: Convenience Versus Safety Concerns

Tesla’s Autopilot system, marketed as a step towards autonomous driving, attracted both praise and concern. While praised for its ability to handle basic driving tasks, several accidents raised questions about its safety. The National Highway Traffic Safety Administration (NHTSA) even issued a recall for certain Tesla models due to Autopilot issues. As autonomous driving technology evolves, striking a balance between convenience and safety will remain a paramount challenge.

  1. Apple Watch Blood Oxygen Sensor: Promising Feature, Questionable Accuracy

Apple’s blood oxygen sensor on the Apple Watch captivated health enthusiasts, offering a glimpse into blood oxygen levels during workouts and sleep. However, reports of inaccurate readings, particularly for people with darker skin tones, cast doubt on the feature’s reliability. Apple acknowledged the issue and promised improvements, but concerns remain about the potential for false-positive or negative readings and the impact on users’ health decisions.

  1. Humane AI Pin: Voice Cues Turned Nuisance

Humane’s AI Pin, designed to simplify device pairing with voice guidance, quickly became a source of annoyance for users. The constant prompts and instructions were deemed intrusive and disruptive, particularly in public settings. The feature’s potential benefits were overshadowed by its user experience drawbacks, highlighting the importance of user-centered design in developing new technologies.

The Tech Hype Pendulum Swings Again

The year 2023 serves as a reminder a hat not all technological advancements live up to their hype. Overpromising and underdelivering can erode trust and hinder the adoption of potentially beneficial technologies. As we move forward, a healthy dose of skepticism and a focus on user-centric development will be crucial in ensuring that tech innovation truly serves its purpose.

About the author


Joshua Bartholomew

A casual guy with no definite plans for the day, he enjoys life to the fullest. A tech geek and coder, he also likes to hack apart hardware. He has a big passion for Linux, open source, gaming and blogging. He believes that the world is an awesome place and we're here to enjoy it! He's currently the youngest member of the team. You can contact him at joshua@pc-tablet.com.