When you create videos to publish online, you should try to ensure that they’re able to engage as many viewers as possible. In other words, the videos that you create need to be able to attract the attention of viewers and hold their interest while encouraging them to react to it.
In order to do all that, you need to create the right kind of videos. More specifically, there are several areas that you should focus on that will help you to create more engaging videos in general:
- Don’t create videos that are too long
Videos that are too long will inevitably end up losing a lot of videos over time, with many viewers normally leaving after the first 1 to 2 minutes. Because of that, you should try to create videos that are about 1 to 2 minutes long, to begin with, and are both concise and direct.
- Quickly hook viewers in the first few seconds
On average you will only have 8.25 seconds to convince viewers to watch your video – so you don’t have time to beat around the bush. Instead, you should use the first few seconds of your video to hook viewers and ensure they stay and watch the rest.
While there are many ways to hook viewers, one of the most effective is to summarize the video’s message in brief and then explain how it could help viewers. In short, you should focus on its benefit to viewers, to give them a reason to watch it.
- ‘Show’ the message visually
People process information better visually, which is why video is more engaging than other types of content. Unfortunately not all videos take advantage of that fact.
By making sure the message of your video is delivered visually, you should be able to engage more viewers. On top of that, you will also be able to reach and engage viewers who may be watching videos on mute – which makes up a sizable portion of viewers nowadays.
- Leverage emotions
If you’re able to make your viewers ‘feel’ an emotion as they watch your video, you should be able to keep them glued to it and provoke them into reacting. The more intense the emotion, the more engaging the video will be.
While it can be tricky to leverage emotions, one approach that tends to be effective is to structure the video as a story so that viewers are emotionally invested in its outcome.
By focusing on the areas listed above you should be able to create far more engaging videos. As you may have noticed engaging videos don’t necessarily have to be expensive or complicated affairs, and sometimes keeping it simple can help. For example, you could use Movavi Slideshow Maker to create an engaging video slideshow by following the steps.
At the end of the day, your aim should be to create videos that viewers will want to watch from start to finish – and if you can do that, you should have no problem increasing their engagement.