How to Create an Email Marketing Campaign That Really Works

Email marketing these days is a lot more complicated than it used to be. There are now hundreds of email marketing tools available and not all of them live up to the hype. However, if you do your homework and partner with a reliable email marketing tool, your business could benefit hugely with more customers on a regular basis. A powerful emailing tool isn’t all you’ll need, however, as you’ll also need to ensure you have a solid foundation to ensure your marketing goals are accomplished. Here’s how to create an email campaign for marketing purposes from scratch.

Creating a List of Interested Contacts is Crucial

There was a time not so long ago when you could simply buy an email database and send bulk emails, hoping to get some interest in whatever you were trying to market. However, with new legal proceedings in place such as the GDPR (General Data Protection Regulation) – you can’t legally email random contacts anymore if they have not opted-in to your newsletters. This is why many online marketers feel email marketing is dying. However, when you look at the fact email marketing can produce, on average, a 122% return on investment, it’s a marketing method that just can’t be overlooked. Granted, it’s much harder to target online consumers these days because they think whatever new email they’ve got is just going to be spam, but if you can market your campaigns the right way, you could be sitting on a gold mine. Compiling a list isn’t easy, but by simply offering a newsletter form on your website, you can start compiling a good list.

Write Down Your Goals

The goal is to make money through our business. Sometimes, though, you need to look at the smaller objectives to make the bigger ones become a reality. You might have an article you want to expose further, or you might have a free product that you’d like to get downloaded more times. Come up with a common goal for each individual email marketing campaign and it will help you analyze data to come up with a better campaign next time. Once you feel like you’ve achieved the goals in your campaigns, you can test yourself with much bigger goals next time.

Create Your Strategy

Depending on the email tool you use will determine the features you have access to when creating a successful strategy. Once you have a list and you’ve thought of the goals you want to achieve, it’s time to create a strategy and see which list would be best suited to maximize results. Thanks to your email list, you’ll have data by your side, so you know which contacts want to receive different types of content. Segment your contacts in such a way that you’re only going to send email to potential customers who will more than likely open the email and read what your business has got to say.

Create Your Email Using Responsive Design

Responsive design is now playing a massive role in providing consumers with the best possible user experience (UX) when it comes to navigating websites and emails using different computers and handheld devices. Responsive design features will ensure your emails look pretty, are easy to read, navigate, and convert well. An ugly looking email will be binned straight away whereas an attractive one will at least be given time to interest readers.

Optimise Your Subjects

If your email subject only contains the word “Hello” then the chances are it’s going straight in the bin before it gets opened. The subject line of all emails is just as important, if not more important, than the content the email contains itself. Therefore, it’s crucial you spend time optimizing your subjects, so you know your emails are going to have more chance of getting a good read. Your subject line needs to be intriguing and possibly entertaining to stand a good chance of getting the reader to open the email.

Test Your Email Campaigns

Before you go ahead and click send to magically send your email out to hundreds of users, it’s just as important you spend time testing the campaign yourself. Give your emails a read and make sure the subject line is witty. Give your main content a read over and make sure you have a spellchecker on to iron out any errors. Send the email to yourself and some friends to give it a proofread before you send it out to your list.

Analyse the Results

The more email campaigns you conduct will give you a better chance of coming up with a better email list for your next one. A good email marketing tools will provide you with statistical data, so you can see what has or has not worked during that specific campaign. This step should always be the closing step to your email campaign, so you have an easier time creating a strategy when the next one comes around.

The above are just some of the many necessary steps to ensure you have a good email marketing campaign in place. However, without the right tools by your side, you could end up wasting more time and money, so it’s just as important you do your research when it comes to finding a tool to do the job.

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