Trust is something that can’t be bought over the shelf anywhere in the world. Rather, it has to be grown painstakingly over the years. From a business perspective, the trust would boil down to the way you have dealt with your customers over a period of time; in a manner that others wouldn’t mind to avail of your service or products as well.
Unfortunately, things aren’t as simple as that as in this age of online entrepreneurship. It also isn’t overtly impossible to fake being a trustworthy site as well. For there are instances of companies hiring employees for the sole purpose of writing fake reviews glorifying their products.
All of this does make it extremely challenging for operators of genuine businesses to build trust with customers. As stated, that might be challenging but not impossible either. Here are a few steps you can implement to create an environment of trust and security around your online business.
Use trust signals:
The easiest way to make your business seem trustworthy to customers is by using trust signals. Those are emblems or logos but has over time, come to be identified as a symbol of reassurance and trust, This example is very common in trusted online casinos in Malaysia, in this sites you can see the GPWA logo, which is the online casino association, so having the logo on a site indicate that the site is trustworthy. Those again are of varied types to serve different purposes but are common on one aspect; they all act to add a stamp of approval for your site and business.
Those can be like Verified by Visa, VeriSign Secured, MasterCard SecureCode or MoneyBack Guarantee. Having those signs on your site will act to make buyers feel less jittery in making a purchase, something that would otherwise be quite common, particularly if you are just starting out. The trust signals will make buyers feel there are others who are sort of approving your site and marking it safe for doing business.
Opt for a nice design:
The site’s design serves as the first point of contact with your prospective buyers, even before they might have delved deeper into the sort of business you do. Not only has it to be appealing, but it should also be such to invoke a sense of professionalism among the customers, so many e commerce sites from all over the world invest in their appearance and design. The point to note here is that unscrupulous sites are more concerned with fooling buyers than to invest in a solid design. And it is here that you have a chance to stand out with a nice looking site that is equally informative and easy to navigate as well.
That way, design can be considered a subtle way to tell others you are here to do business and in the long term. For that, ensure your site is appealing and maintains that over different device types. Also, display your products clearly and from different angles to make buyers have a virtual feel of the object. This not only makes them better informed before actually opting to buy, but they also get a sense of your site being genuine after all.
Of course, the importance of other factors like your delivery commitments, return policy, product guarantee/ warranty all act to make your site seem trustworthy as well.
Gain confidence in your buyers:
The right way to begin here is to place yourself in the same shoes like that of your customers. Try to visualize all that you might have on your mind and develop means to address those so that your customers feel at ease in doing business with you.
For that to happen, you need to address all concerns that your customers may have with your site or the products shown therein. Let there be tutorials and guide pages that they can land on easily and should have all the information they need. There should be a friendly customer service team as well who are willing to address all issues that the buyers may have with your site or your products and services. Not only will your customers find it easy to make their way through your website, having all the info they need about a product can make them to actually buy the same with confidence.
Building trust is crucial for your business to survive in the long run. Unfortunately, while it takes years to build trust, a few missteps can bring it all crashing down in a moment. This should underscore the importance of trust and ways to build on the same every day. It is a dual challenge of not only building trust and reaching a stage but also holding on to it. Hopefully, the above mentioned steps should be enough to get you started on this.