HMD Global has launched the new feature phone; the Nokia 105 in the Indian market in two sim variants. The single SIM variant priced at INR 999 and Double SIM variant comes with a price tag of INR 1149. The handset is also available in three color options Black, White and Blue.
The device features polycarbonate casing, 1.8 inches of display, 4GB RAM, 4GB ROM and 800mAh battery which claims to provide 15 hours of talk time. The handset has 3.5 mm headphone jack and micro -USB 2.0 ports. The Nokia 105 runs on Nokia Series 30+ platform (It is a software platform and application user interface from MediaTek). Furthermore, the device packs in-built games like Snake Xenzia, Doodle Jump, and Crossy Road. However, the last two games are available on try and buy basis.
The Chief product officer, HMD Global, Juho Sarvikas said: “We understand that different needs motivate people who are looking for great feature phones. But when it comes to phone features the needs are the same; long battery life, robust build quality, and high-quality voice functionality. Add to that classic, timeless looks, and you have what is simply a great phone – the Nokia 105.”
The CEO of HMD Global, Arto Nummela said: “With more than 4 billion people remaining offline and unable to benefit from the social and economic development opportunities of the internet, simply getting connected by voice and text is still such an important step for many people around the world. More than 400 million feature phones were sold globally in 2016. We cannot underestimate the need and benefit of being connected and we are dedicated to delivering devices that can expand the horizon.”
The feature phones have their market in India which is the biggest consumer base. The primary users of these phones can be categorized in a numerous way like Rural population, Age Group, education level and Network availability. HMD Global eyeing these categories carefully and eying the huge business potential in that. As we know, the smartphones market has hampered that feature phone market, but still, there are majorities of consumers in this category who still prefer to use these phones.