Google’s ImageFX Surpasses Dall-E and MidJourney in AI-Driven Creativity

Google AI

In an exciting development in the AI image generator space, Google has unveiled ImageFX, a powerful new tool that promises to redefine the boundaries of artificial intelligence-driven creativity. This revelation comes amidst the rising popularity of OpenAI’s Dall-E and MidJourney, both of which have been at the forefront of AI image generation. Google’s entry with ImageFX not only introduces a new competitor but also raises the bar for what is achievable with AI in the realm of digital art and design.

Key Highlights:

  • ImageFX, Google’s latest AI image generator, offers free access and advanced features.
  • Utilizes Imagen 2 from DeepMind for high-quality, photorealistic image generation.
  • Competes with Dall-E and MidJourney, providing unique features like seed control and quick suggestions.
  • Available through Google’s AI Test Kitchen in specific regions with English language support.

Google AI

SEO Keywords: Google ImageFX, AI image generator, Dall-E, MidJourney, Imagen 2, DeepMind, AI Test Kitchen

Introduction to ImageFX

ImageFX emerges as Google’s ambitious venture into AI-driven image generation, leveraging the prowess of Imagen 2, a sophisticated model developed by DeepMind. This tool, accessible through Google’s experimental AI Test Kitchen, is designed to translate textual prompts into vivid, photorealistic images. Despite its current beta status and limited regional availability (US, Kenya, New Zealand, and Australia), ImageFX has garnered attention for its precision and quality, challenging established tools like Dall-E and MidJourney​​​​.

Google vs. Dall-E and MidJourney

Google’s approach with ImageFX distinguishes itself through its cost-effectiveness and the advanced features it offers. Unlike its competitors, which come with subscription fees, ImageFX is accessible for free during its beta phase. This strategic move could significantly impact user preference, particularly for those seeking high-quality AI-generated images without the associated costs.

ImageFX stands out for its ability to produce hyperrealistic images, surpassing Dall-E’s somewhat cartoonish outputs and MidJourney’s artistic renditions. Moreover, ImageFX introduces seed control and quick suggestions, providing users with unprecedented control over the creative process and enabling fine-tuning of results​​.

Limitations and User Experience

While ImageFX heralds a new era of AI image generation with its unique features and free access, it is not without its limitations. The tool currently supports only square images and lacks image editing features such as inpaint and outpaint, which are available in MidJourney. Moreover, ImageFX requires a keyword-based approach for prompt input, differing from the conversational interface of Dall-E​​.

Users interested in exploring ImageFX can access it through Google’s AI Test Kitchen, provided they are within the supported regions and adhere to the language restrictions. For those outside these regions, VPNs or proxies offer a workaround, albeit with associated risks​​.


Google’s ImageFX represents a significant milestone in AI-driven image generation, challenging established players like Dall-E and MidJourney. With its advanced features, free access, and the backing of Google’s AI research, ImageFX is poised to become a key player in the creative industry. As the tool evolves and becomes more widely available, it will be interesting to see how it shapes the future of AI creativity and digital art​​​​.


About the author


Ashlyn Fernandes

Ashlyn is a young communications professional with disciplined training and apt exposure. He has been a voice for a number of media houses in the country and overseas. Travel, Technology, Consumer, Real Estate and Healthcare have been his main areas of practice using conventional messaging with effective digital strategies.