Google has finally launched a full version of Google Play Music in India for a meager price of INR 89 per month, compared to the US price of $9.99. This essentially means that Indian users can stream music on demand and listen to the radio on the app.
Competitively speaking, Apple Music costs Rs. 120. Local service providers like Saavn and Gaana cost a minimum of Rs. 99 per month. Google Play Music Unlimited will have a 30 day free trial period.
The service provides access to the full international library, and is available on both web and mobile. Earlier the service allowed users to pick particular songs and albums to download.
This service uses artificial intelligence to identify user’s taste and compile playlists according to activities like gym, school and work. It also provides free cloud storage, allowing users to upload up to 50,000 songs, going in line with googles plans to encourage lesser known artists. Unlike the US platform, the podcast feature has not been made available in India, yet.
There are a large number of players in the online music market in India, the full entry of google certainly promises to change a lot of things. Amazon is also reportedly planning to launch its Prime Music in India.
The current upgraded app isn’t as great with its customisations, but the AI protocols dictate that the app is given some time to learn. Initially it seems that the recommendations are heavily loaded with Bollywood songs.
Having access to the most efficient AI system available out there, we can surely expect the app to get better. Regardless, Google will have to cover a lot of ground to catch up with its already established competitors in India.