Google launches Google Shopping in India, What’s special?

The search giant Google has now expanded its services in India by offering a dedicated search engine dubbed as “Google Shopping”, intended to provide a flawless shopping experience to the users.

The new Google Shopping search engine will be available across both mobile and desktop versions of Google Search in India that includes a new shopping tab as well as a dedicated shopping homepage. Additionally, it’ll be soon made compatible with the Google Lens feature.

With Google Shopping, users will be able to search for different products across several categories and choose between thousands of retailers to get the best price. The selected product can also be analysed based on the reviews, ratings and price drops. Users will even get recommendations based on what they search across various categories, ranging from Electronics, Books, Watches, Clothing, etc. Moreover, the service will also be offered in the Hindi language in addition to English.

“There are 40 million Indians coming online every year. In India, there are a total of 450 million internet users right now. However, only one-third of these have ever shopped online, and this includes all types of purchases, including tickets, hotel bookings, retails. When it comes to actual retail, the figure is even smaller. We want to open up the ecosystem, and help bring more users online,” explained Surojit Chatterjee, Vice President – Product Management, Google.

Google aims to offer a personalised shopping experience to the users. Following the same, Mr Chatterjee mentioned “We are using machine learning to fine-tune the experience. As you use the service more and more, it will show the categories most relevant to you.” He also claimed that there wouldn’t be any commercial interference in the search results, and there will be a separate team to rectify fake product listings.

That being said, the company has also created a sperate page for merchants, dubbed as Merchant Centre. The retailers across the globe are free to upload details of their products that too without any charges. To support local retailers, the Merchant centre will also be available in Hindi from now onwards. The company is also conducting a pilot programme with offline retailers to bring them on the new platform.

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