In order for your website or blog to be popular on the web, you need to have access to Search Engine Optimization (SEO) tools. This will help you to know not only about the performance of your website but also can increase traffic. A sharp increase in traffic means great revenue opportunities from the advertisements. In this article, we will highlight five free SEO tools, which you should make use of to increase traffic and revenue.
Google Analytics
Google Analytics enables you to keep track of website traffic in the form of reports free of cost. Launched in November 2005, Google Analytics is used by millions of webmasters around the world.
To work with the Analytics, you need to register your website and copy a special code provided by Google. If you are using a premium WordPress theme, there will be an option to supply the Analytics code by selecting the relevant option from the dashboard. It will take few hours for the Google to track your website.
You will be able to view a detailed list of visitors, pages visited, including the total number of unique visitors. The dashboard provided by Google Analytics platform is massive.
Google also offers a subscription-based Google Analytics 360 and Google Analytics for Mobile Apps, which enables you to track usage from Android and iOS app. With mobile apps gaining popularity, the usage of analytics tool assumes great importance.
The Analytics platform provides valuable insights with information about visitors are finding your blog. It will also help you to improve content. Moreover, it is easy to track and fix a ranking penalty if you employ Google Analytics for your website.
OnlyWire
OnlyWire enables you to automatically submit content to 50 social media profiles instantly, which includes Facebook, Twitter, Google+, LinkedIn, Pinterest and among others. Moreover, if you have a WordPress blog, then you can download OnlyWire WordPress plugin to submit content as and when they are published on your website.
If you have scheduled 10 articles, all of them will be submitted to relevant social media accounts on the backend as soon as they get published, thus driving traffic for your blog. You will be able to view the status of each link from the dashboard.
You have to download OnlyWire desktop tool to submit content for those websites, which prompts a security code.
CopyScape
Duplicate content is a big no as far as Google is concerned and will affect ranking. If you have a portal, you should avoid content from your site to get posted on other websites without permission. CopyScape enables you to provide a URL and verify whether there is a presence of your content elsewhere.
Broken Link Checker
Broken links will cause great damage to the internals of your website. This usually occurs at the time of migration of your website to another server.
Broken Link Checker enables you to verify websites for broken hyperlinks online without downloading any tools. The tool is capable of scanning an unlimited number of web pages with the facility of checking both internal and external URLs. After the scanning process is over, you will be able to view dead links locations inside your HTML code.
However, the free edition has a limit of checking up to 3000 pages.
Screaming Frog
Screaming Frog is a free desktop tool that automatically crawls your site for possible problems. The tool provides a report of those areas which are affected by various problems.
Among other things, the Screaming Frog primarily looks for broken links, missing metadata, files, images and videos which consume a huge amount of data, duplicate pages in addition to internal links.
You can think of this tool as an SEO audit and if you maintain a website, you need to make use of this tool once in a month to analyze possible problems.
The Verdict
You will be able to earn a steady income from your website/blog only if you have a problem free system on the server. Web hosting is also an important element when it comes to traffic. You should pick a reputed provider who can deliver 99.99% uptime. You should avoid cheap providers who advertise on various forums with impressive specifications.
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